Being Haircare Launches into Superdrug
Haircare is getting a major shake-up with the launch of Being Haircare, a new, community-led brand designed to simplify hair routines for every hair type. Landing exclusively at Superdrug, Being is on a mission to eliminate the confusion in haircare with tailored, effective solutions at an accessible price point.
Unlike traditional haircare brands that cater to a narrow range of hair types, Being Haircare provides a one-stop-shop for all textures, types, and concerns. Whether hair is curly, coily, fine, flat, or frizz-prone, Being’s carefully developed formulas are designed to work with natural hair tendencies rather than against them.
The brand was created to address a gap in the market where many consumers struggle to understand their true hair needs due to one-dimensional product offerings or overly complex routines. Being Haircare simplifies the process with customisable solutions, all dermatologically tested, sulfate-free, silicone-free, and formulated with ethically sourced ingredients.
Each Being Haircare product is infused with naturally derived active ingredients that tackle specific concerns. The hero formulas launching at Superdrug include:
Nourish + Shine Daily Clean Shampoo & Conditioner – An everyday solution designed for all hair types, enriched with Shea Butter and Aloe Extract to hydrate and enhance shine.
Mega Shine Hydrating Hair Mask – A deeply moisturising treatment to restore hair health and lock in moisture.
Major Shine Hydrating Leave-In Conditioner – A lightweight, multi-tasking leave-in to boost shine, soften strands, and protect against heat damage.
Big Hair Volumizing Shampoo & Conditioner – A body-boosting formula with Avocado Oil and Macadamia Oil for those with fine or flat hair looking for lift.
All products are Leaping Bunny approved, cruelty-free, and free from parabens and phthalates, ensuring that they meet the highest ethical standards while delivering salon-quality results at home.
Being Haircare encourages customers to mix and match products to build a tailored routine that aligns with their specific hair needs. By moving away from a one-size-fits-all approach, the brand empowers individuals to embrace their natural texture with confidence.
Being Haircare is now available at Superdrug, in-store and online. For more information, visit www.superdrug.com.
