What's Underlashing and How Do You Do It?

Gaining popularity thanks to BeautyTok, Underlashing is one of the breakout beauty trends of the past 12 months. Underlashing is a lash technique whereby false lashes are applied under your natural lashes instead of the traditional method of applying them on top. Makeup artists and beauty TikTokers have adopted this application technique, as it changes the overall appearance of the lashes, and gives a natural lift to the eyes.​

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LashesNatalia Kulak
Essential Skincare Tips for Pre-Teens and Teens

There has been a lot of recent press coverage around pre-teen skincare and brands targeting younger generations, particularly on various popular social media channels. These platforms are promoting skincare products to young girls and boys. As adults, we understand that social media influencers are paid to promote these brands, and for them, more sales equals more income. It's not necessarily about what's best for people's skin.

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The Power of Polynucleotides

Polynucleotides are fast becoming a cornerstone in the field of regenerative aesthetic medicine. Their unique ability to stimulate cellular regeneration offers a promising alternative to more traditional cosmetic interventions, making them the “it” treatment dropping in clinics such as Thérapie Clinic which has introduced the sought-after treatment into all 70 of their clinics nationwide last month - but what makes polynucleotides so powerful and how can you ensure their benefits in treatments?

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The App That Is Promising to Bring Authenticity Back to the Oversaturated Beauty Market

I think we can all agree—the beauty market is oversaturated with beauty products and superficial beauty claims, with even experts struggling to find their way. After one too many skincare letdowns and products that didn’t justify their cost, I often feel put off buying a new product, just to end up disappointed. But what if it were possible to have a map to the holy grail? Not just any holy grail, but one specifically tailored to your skincare needs.

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All the Hottest Met Gala 2024 Celebrity Nail Looks

Celebrities brought their all to the annual Metropolitan Museum Costume Institute Benefit, with this year’s dress code “the Garden of Time” complimenting the institute's new exhibition, “Sleeping Beauties: Reawakening Fashion.” But while the gowns took centre stage at the Met, the little details like nails - dazzled in front of the cameras. We’ve rounded up the top nail looks for the 2024 Met Gala.

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NailsNatalia Kulak
What Does the Ultimate Bespoke Facial Look Like?

Inside London's most illustrious department store, Harrods, lies a treatment that redefines the essence of luxury skincare — the EviDenS de Beauté Extreme Recharge 360-Degree Ceremony. This exclusive to Harrods facial is tailored to breathe new life into mature, tired, or dull-looking skin, enhancing its natural beauty and addressing signs of aging and encompasses all the elements of a luxury bespoke facial.

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Summer 2024 Nail Trends

Join us as we take you through this summer’s latest nail trends. From tomato nails to butter nails, classic to chrome frenchies, we've listened to the experts to ensure your manicure is nothing short of perfection.

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NailsChiara Zucchelli
Is the Menopause Conversation Limited to Just The White Middle Class?

In recent years, menopause has climbed higher on the public and healthcare agenda, gaining momentum in dialogues across mainstream media. In fact, menopause has been having its moment for more than a moment now - but while awareness is growing, this does not go hand in hand with systematic change. This is mostly seen in lower socio-economic groups and ethnic minorities who have less accessibility to menopause information relevant to them, and while they’re not excluded from the menopause conversation - it doesn’t seem that the menopause conversation considers their challenges.

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Trending Treatment: Baby Brow Lamination

Put “baby” in front of a staplepiece, and it’s bound to become a new trend and "baby brow lamination" is no different. A subtler version of the full brow lamination, baby brow lamination focuses only on the front section of the brows, achieving a more natural, fluffy look while leaving the rest of the brows in their natural state or styled as desired.

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Natalia Kulak
How Can Beauty Professionals Support Menopause Clients?

Menopause, often whispered about but rarely openly discussed, stands at the precipice of a long-overdue societal reckoning. As the fastest-growing demographic in the workforce grapples with its myriad complexities, the conversation surrounding menopause is evolving from hushed tones in private forums to loud, assertive dialogues in public domains, including workplaces and social media platforms. With over 48 recognized symptoms (and the list is constantly growing) ranging from physical to psychological, menopause is not a mere cessation of menstruation but a multifaceted life phase that significantly impacts millions. BMC Women’s Health, revealed that menopausal women are the fastest-growing demographic in the workforce, which will also extend to your clients, it is key therefore to stay aware of what can be done to understand and support staff and clients.

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Top 12 Make-up as Skincare Essentials

With consumers increasingly prioritising skin health and demanding more from their makeup products, brands have responded by blurring the lines between cosmetics and skincare like never before. This revolutionary approach is not just about looking good; it's about nourishing and protecting the skin from within, ensuring that every swipe of lipstick or dab of foundation contributes to a healthier, more radiant complexion.

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18 Multitasking Skincare Heroes

They might not give you extra hours in the day, but these multitasking skincare heroes will definitely make the ones you've got a whole lot easier. So go ahead, embrace the simplicity, and let your skin do the talking – no fuss, no frills, just good old-fashioned multitasking magic.

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The Male Grooming Industry is Projected to Reach a Value of £88 Billion by 2024

The male grooming market is undergoing an unprecedented expansion, projected to grow from nearly $80 billion (£61 billion) in 2022 to an estimated $115 billion (£88 billion) by 2028 according to new research published by Statisa. This growth not only signifies a booming industry but also mirrors a profound cultural transformation in perceptions of masculinity and personal care.

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