OLAPLEX introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health. Combined with bestselling No.3 Hair Perfector this innovation is emblematic of OLAPLEX’s new vision and its promise to deliver lasting hair health from root to tip.
Read MoreBOOST LAB, is seeking to reshape industry standards by boldly targeting women 40+ and embracing transparency about its limitations. Born out of frustration of the overwhelming complexity and high costs of existing products, the brand's purpose is to simplify skincare with a range of straightforward serums that deliver visible results, without breaking the bank.
Read MoreRMS Beauty introduces its latest skincare innovation, the Kakadu Clean Cleansing Gel, a silicone-free, gel-to-foam formula designed to purify, balance, and refresh the skin without stripping its natural moisture barrier. This microbiome-friendly cleanser harnesses the power of antioxidant-rich Kakadu Plum Extract, wild mint leaf, and bio-based surfactants, offering an effective yet gentle approach to daily cleansing.
Read MoreFenty Hair is expanding its game-changing haircare range with the launch of The Water Boi Reparative Leave-In Conditioner Spray, a hydrating, strengthening, and smoothing multi-tasker designed for all hair types and textures.
Read MoreSuper Facialist has launched its most advanced anti-ageing solution yet: the Retinol Resurfacing Concentrate. Formulated with 0.29% pure Retinol—the highest allowed on the EU market—combined with 1% Bakuchiol, this next-generation serum offers the perfect balance between power and gentleness, delivering visible skin improvements without irritation.
Read MoreMolton Brown, the British fragrance house renowned for its luxury products and creative collaborations, is thrilled to announce the latest instalment of its Artist of Note series. The new collaboration features British shoe designer Ancuta Sarca, who has crafted an exclusive, upcycled velvet-and-leather mule inspired by Molton Brown’s newest collection – Bluebell & Wild Strawberry. This vibrant new scent is set to launch on February 19, 2025, and continues Molton Brown’s commitment to bridging the worlds of fine fragrance and British artistry.
Read MoreRodial, the luxury skincare brand renowned for its innovative formulations, has expanded its acclaimed Dragon's Blood range with the introduction of the Dragon's Blood Water Serum. This lightweight, hydrating serum is designed to rejuvenate and replenish the skin, offering a potent blend of natural extracts and advanced skincare technology.
Read MoreMilk Makeup is expanding its cult-favourite Hydro Grip line with the launch of the Hydro Grip 12-Hour Hydrating Gel Skin Tint, a clean, longwearing complexion enhancer designed to provide buildable coverage with intense hydration. Formulated with skin-loving ingredients, this next-generation skin tint merges makeup and skincare, ensuring a fresh, dewy finish that lasts all day.
Read MoreRMS Beauty has launched the Coconut Clean Cleansing Balm, a rich, balm-to-oil cleanser designed to melt away makeup, sunscreen, and daily impurities while leaving the skin soft, hydrated, and conditioned. This ultra-nourishing cleanser aligns with RMS Beauty’s clean, skin-loving ethos, offering a multi-tasking formula that purifies while preserving the skin’s moisture barrier.
Read MoreFor the first time since launch, Fenty Beauty introduces a new iteration of its best-selling fragrance – Fenty Parfum Hair + Body Mist, the softer side of Fenty Parfum. Fenty Eau de Parfum, created by Rihanna, is a true embodiment of her essence and a bold, one-of-a- kind scent with key notes of Bulgarian rose, musk, tangerine, and magnolia. The new Fenty Hair + Body Mist is a lighter, more subtle extension of Rihanna’s iconic warm floral and spicy fragrance.
Read MoreRita Ora and Anna Lahey’s brand TYPEBEA is expanding its performance-led haircare range with the launch of the TYPEBEA Styling Duo, a two-step system designed to simplify styling without compromising on results. Launching in February 2025, this highly anticipated clean beauty innovation brings salon-quality styling with a focus on hair health and ease of use.
Read MoreLiving Proof StyleLab Air-Dry Styler - your go-to cream for a healthy and effortless look. No heat damage, no frizz. Designed for low-maintenance, natural styles that last all day, this lightweight, cream-based styler fights frizz, maintains softness, and helps cut down on air-dry styling time. The seamless blend of style, convenience, and effortless application makes StyleLab Air-Dry Styler an indispensable styling tool for anyone who wants to embrace their natural texture while keeping their routine simple and low maintenance.
Read MoreNEST New York is taking fragrance lovers on a dreamy getaway with the launch of its new fragrance, Santa Barbara Strawberry, a fresh and captivating scent inspired by the lush strawberry fields of California’s sun-kissed Santa Barbara. This new fragrance is a celebration of sunny days, ripe strawberries, and the beauty of nature in full bloom.
Read MoreSuper Facialist has introduced its latest innovation: the Vitamin C+ SPF 50+ Serum, a next-generation skincare hybrid that seamlessly blends sun protection with radiance-boosting skincare benefits. Now available at Boots, this lightweight, fast-absorbing formula is designed to be a spring and summer essential.
Read MoreFrench aesthetic skincare brand PERS has officially arrived in the UK, bringing its streamlined, doctor-led skincare system to British consumers. Created to cut through the complexity of modern skincare routines, PERS offers a four-step approach—Protect, Enhance, Repair, Stimulate—designed for efficacy, simplicity, and real results. Launching exclusively at Harrods, the brand presents a clinically backed, French-formulated skincare range that redefines daily routines with science-led precision.
Read MoreRevitaLash Cosmetics, internationally recognized as a trailblazer in the lash, brow, and hair beautification categories, is thrilled to announce the launch of two new limited-edition collections for lashes and brows this spring. These curated sets encourage a regimen approach to brow and lash routines and offer an exceptional value—furthering the brand’s legacy of empowering confidence for everyone.
Read MoreCUTERA, INC., a leading provider of aesthetic and dermatology solutions, announced the launch of xeo+ in select international markets at the International Master Course on Aging Science (IMCAS) conference in Paris, France, held January 30 - February 1. Built upon the trusted reputation of Cutera’s original xeo, the xeo+ laser and light-based multi-application aesthetic platform offers versatility and performance to meet the dynamic needs of modern practices.
Read MoreUKLASH, the cult-favourite brand known for its highly effective lash and brow serums, has expanded into skincare with the launch of UKSKIN, a science-backed skincare line debuting in the UK. Leading this exciting launch is the UKSKIN Vitamin C Eye Serum, a powerhouse formula designed to brighten, hydrate, and rejuvenate the delicate eye area.
Read MoreGlow Recipe is expanding its fan-favourite Watermelon Glow range with the launch of Watermelon Glow Niacinamide Dewy Flush. This innovative tinted cheek serum enhances the skin’s natural flush while delivering real skincare benefits, blurring the line between makeup and skincare.
Read MoreThis spring, OPI introduces a soft, dreamy colour palette with OPI’m Dreaming, a collection of buildable shimmery semi-sheer pastels. Enter the OPI dream salon—a place you can visit anytime—thanks to fantastical formulas that’ll leave your hands in the clouds. OPI’m Dreaming includes 12 shades colour-matched in Nail Lacquer and GelColor, 12 in Infinite Shine, and 7 press-on sets in xPRESS/ON.
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