Skincare authority Paula’s Choice has entered the longevity category with its CellularYouth Longevity Serum. Developed over five years, the new serum is the most extensively researched formulation in the brand's history. It arrives as the "longevity economy" gains traction in prestige beauty, with brands pivoting to meet the needs of an active baby boomer demographic.
Read MoreDr Lylah Hill has launched ElectraGlow, a new at home skincare range built around a biodegradable microcurrent treatment mask device designed to enhance the penetration of active ingredients delivered via brand serums. ElectraGlow sits at the intersection of science, technology and aesthetics, with an emphasis on an easy to use, time efficient routine intended to deliver longer lasting results without invasive procedures or bulky home devices.
Read MoreSuzanObagiMD has introduced Claribright Radiance Brightening Lotion, a clinically proven brightening treatment created to address hyperpigmentation while remaining suitable for sensitive skin. The lightweight lotion, perfect as a daily-use alternative to harsher tone-correcting approaches, targets uneven tone, dullness and discolouration with a multi-pathway mechanism that reduces new pigment formation, calms visible redness, combats oxidative stress, supports cell turnover and reinforces the skin barrier.
Read MoreLANEIGE, a global beauty brand known for skincare innovation, unveils its latest breakthrough — Water Bank Aqua Facial, a high-performance serum that delivers visible results from the comfort of home. With the slogan “Korean Glass Skin Glow, Bottled,” the campaign launch redefines hydration and marks a bold evolution in the Laneige Water Bank franchise.
Read MoreWella Professionals, the No. 1 Salon Color Brand in the World, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: colour care.
Read MoreMagnitone has introduced Make Me Brighta Brightening Super Conductive Gel, a leave-on, fragrance-free conductive gel designed to improve glide and performance when using microcurrent and radio frequency devices. A “microcurrent upgrade”, the gel supports stronger conductivity for deeper, more effective treatments while also delivering a brightening skincare payoff through niacinamide plus vitamins C and E.
Read MoreAs makeup continues to skew towards quick routines, soft definition and neutral-led wearability, Anastasia Beverly Hills is opening the year with GLIDR Shadow Stick, a one-and-done eye format designed for speed without sacrificing finish. Landing in a tight, trend-aligned edit, the launch targets the consumer who wants an effortless wash of colour for daytime, with the option to build into higher-impact, party-ready eyes in minutes.
Read MoreP.Louise is wrapping up beauty lovers in comfort with the launch of the brand new Teddy Touch Collection, the ultimate self-care routine designed to give your skin and hair the bear-hug it needs this winter. Launching 16th January, the new collection, infused with an irresistible Coconut Cake scent, includes skincare sets, a new haircare range and the ultimate off-duty essential: Teddy Touch Pyjamas.
Read MoreKay Beauty has partnered with couture house Falguni Shane Peacock on Kay Kouture, a limited edition, collectible colour line that brings Gatsby-era glamour into 2026 beauty through Art Deco detailing and India-rooted design cues. Launching exclusively at Space NK on 15 January, the collaboration merges skin-loving makeup formulas with maximalist, couture-inspired packaging, complete with metallic accents, ornate motifs and a keepsake-style unboxing experience.
Read MoreCurated Beauty London, the female-founded beauty and wellness brand created by Sam Grocutt, Natalie Ingham and Ros Simmons, has launched Inner Power, a pure creatine monohydrate supplement developed specifically with women’s daily strength, energy and recovery needs in mind. Positioned as a wellness essential rather than a gym-only staple, Inner Power addresses the reality that women typically hold slightly lower creatine stores than men, with levels that can decline through the 30s and 40s and beyond, impacting strength, energy, cognitive clarity and recovery.
Read MoreGem & Tonic, the award-winning gemstone-inspired beauty brand founded by Gemma Atkinson, continues its rapid growth with the launch of its latest product, a nourishing cream cleanser, available from mid January. The new addition follows the brand’s strong momentum since its initial launch in September 2025.
Read MoreAndreia Professional expands its professional haircare offering with Co-Wash Post Color, a vegan, salon-exclusive Co-Wash designed specifically for use immediately after colouring and lightening services. Combining shampoo and conditioner in one step, this innovative formula streamlines the backwash routine while supporting colour longevity, scalp balance and hair condition.
Read MoreK-beauty brand Dr.Althea has introduced PDRN Reju 5000 Cream, a compact gel-cream treatment designed to calm, hydrate and support skin resilience across all skin types, including sensitive skin. The launch leans into the continued clinical-meets-consumer momentum around regenerative skincare, positioning the formula as an at-home option that delivers results comparable to in-clinic PDRN treatments, while remaining suitable for daily use.
Read MoreThe Organic Pharmacy has expanded its Ultra Calming Range with the launch of Ultra Calming Ageless Face Cream, a moisturiser positioned for clients dealing with sensitivity alongside visible signs of ageing.
Read MoreReady, set, glow because Fenty Skin is adding a new product to its hero hydration collection, Dew N Plump. Hydrate, plump, and strengthen, Dew N Plump does it again with the launch of Fenty Skin Dew N Plump Intense Hydration Slushie Mask. Joining the best-selling Dew N Plump Hydrating Nectar Glow Serum, the new glowto can be used individually or layered altogether for juicy skin with a visible glow at every step of your routine.
Read MoreMedik8 is entering 2026 with a reformulation story designed to resonate with the two biggest skincare purchase drivers in clinic retail and high-performing homecare: visible clarity and reliable tolerance. Niacinamide Peptides is positioned as the updated evolution of the brand’s cult favourite Clarity Peptides, tightening the focus on blemish visibility, pore refinement, and texture smoothing, while still speaking to barrier comfort and day-to-day wearability.
Read MoreBarrier support has become a commercial category in its own right. Between retinoid cycles, in-clinic procedures, winter dehydration, shaving irritation, and the steady rise of consumers who self-identify as “sensitive”, brands are being asked to deliver comfort that feels immediate, but also stands up to longer-term barrier maintenance. Kiehl’s latest launch, Ultra Facial Meltdown Recovery Cream, is positioned precisely in that space: a high-comfort, dermatologically tested moisturiser designed as a “first responder” when skin tips into reactivity.
Read MoreSeasonal shade stories continue to do heavy commercial lifting in pro hair, particularly when they translate into instantly recognisable, client-friendly language. ASP’s latest launch within its ELIXIR Permanent Colour portfolio leans into that reality with the Coffee Shop Collection, a curated edit of six coffee-inspired shades designed to deliver brunette and blonde results that feel rich, wearable, and winter-ready.
Read MoreSol de Janeiro introduces Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist, a duo that redefines what body care can look, feel, and smell like. At a time when body care is becoming the new skincare frontier, Sol de Janeiro continues to lead the conversation, bringing innovative Brazilian ingredients and the brand’s signature sensoriality to one of beauty’s most classic notes—turning rose into something juicy, modern, and full of life.
Read MoreWhere skincare ends, lips begin. AlumierMD is extending its professional portfolio this December with the launch of LipBoost, a Peptide Lip Emulsion that combines advanced peptide technology with restorative hydration, offering clinics a new way to extend patient care beyond the treatment chair. A sleek emulsion packaged in a 15ml slanted applicator, LipBoost delivers more than comfort – it offers a science-backed product that patients can use daily as well as support and enhance in-clinic procedures.
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