Charlotte Tilbury Unveils Star-Studded Campaign for New Exagger-Eyes Volume Mascara

Charlotte Tilbury Beauty has announced the launch of its latest innovation, the Exagger-Eyes Volume Mascara, accompanied by a glamorous new campaign featuring some of the most iconic names in the beauty industry. This mascara, which promises 28-hour exaggerated volume and curl, is designed to give users bigger, thicker, and longer lashes, making it a must-have for anyone looking to achieve dramatic eye looks.

The campaign draws inspiration from the sultry and mysterious world of film noir, bringing to life the timeless allure of the femme fatale. Charlotte Tilbury herself stars in the campaign alongside her beauty muses: the legendary supermodel Kate Moss, the stunning Jourdan Dunn, and Charlotte's own niece, Bella Tilbury. Each muse embodies a different character, from the seductive "Private Eye" to the glamorous "Damsel's Not Stressed," showcasing the versatility and transformative power of the Exagger-Eyes Volume Mascara.

In the campaign, Kate Moss, who has been a close friend of Charlotte for over three decades, expresses her amazement at the mascara's ability to maintain volume and curl throughout the day and night. "The shoot felt like being on an iconic Hollywood movie set," Moss said, praising the product for its long-lasting effects even after a night of dancing.

Jourdan Dunn, another of Charlotte's muses, highlighted how the mascara made her feel like a Hollywood screen siren. She emphasised that the Exagger-Eyes Volume Mascara is the first product she has found that doesn't require a compromise between volume, curl, or length. Meanwhile, Bella Tilbury shared her excitement about the mascara's ability to deliver a social media filter-like effect in real life, making it her go-to for parties and events.