Dr.Jart+ Launches Eye-Catching "Take Your Routine Beyond the Bathroom" Campaign
Dr.Jart+, the globally renowned K-beauty innovator, has launched its most eye-catching campaign yet to celebrate the release of the Ceramidin Skin Barrier Moisturizing Eye Cream and reusable eye patches. With the theme "Take Your Routine Beyond the Bathroom," the campaign creatively merges art, beauty, and culture to redefine how we view self-care in modern lifestyles.
Dr.Jart+ brings its innovative ethos to London, using the city’s iconic landmarks and statues as canvases for their reusable eye patches. Through a blend of CGI and live-action creativity, the campaign showcases skincare as an everyday cultural statement. Inspired by South Korea’s skincare philosophy—where addressing root causes and visible, wearable self-care are embraced—the campaign invites consumers to integrate skincare into their daily lives with pride and creativity.
Dr.Jart+ General Manager Karen Ehrlich commented: “This launch isn’t just about skincare and the highly effective eye cream—it’s about embracing individuality and creativity for our community. Our eye patches are more than a beauty product; they’re a lifestyle accessory that bridges wellness with fashion and culture. With a bold yellow colour and a statement-making design, we’re empowering customers to redefine how and where they care for their skin. London provides the perfect backdrop for this ethos as the capital of creativity and culture.”
Dr.Jart+’s latest eye cream introduces Blumilight, a groundbreaking ingredient poised to define skincare innovation in 2025. Combining trusted ceramides and panthenol with Blumilight™, the cream delivers:
Collagen production enhancement
Fine line reduction
Blue light protection
Dr Christine Hall highlighted its impact: “Although underutilised, Blumilight is the new hot ingredient that has been shown to increase collagen levels in the skin. This could be the ingredient to watch out for in 2025!”
The buttery, fast-absorbing formula strengthens the delicate eye area, leaving it hydrated, smooth, and makeup-ready. In trials, 100% of users reported increased hydration after just one use, with the formula also being ophthalmologist-tested and perfect for sensitive skin.
The Ceramidin Skin Barrier Moisturizing Eye Cream (£32) and reusable eye patches are available now at DrJart.com and selected retailers nationwide.
