Radisson Blu London Announces Exclusive Partnership with Urban Apothecary London

Radisson Blu London, now part of the Axiom Hospitality Group, has announced its partnership with renowned fragrance lifestyle brand Urban Apothecary London. To celebrate the launch, both brands will collaborate on a series of activities throughout the festive season.

The Radisson Blu London portfolio comprises nine design-led hotels situated in some of the city’s most iconic locations. Each hotel reflects its own unique character while delivering premium facilities and exceptional service, making Radisson Blu the perfect destination for both business and leisure travellers. The upcoming collaboration will introduce luxury amenities to enhance guest experiences across all London-based Radisson Blu hotels.

As part of the new partnership, Radisson Blu London will feature signature Fig Tree amenities from Urban Apothecary’s Hotel Collection in every guest room, exclusively distributed by Global Guest Essentials Provider, VANITY GROUP. This partnership underscores the brand’s ongoing commitment to offering an unforgettable guest experience, with a focus on wellness and sustainability.

Urban Apothecary, founded in London and now available in leading stores worldwide, is known for its luxurious and evocative home and personal fragrances. The Fig Tree scent, which blends notes of green fig, cedarwood, orris, violet, and coconut, will be available in a range of products - including Shampoo, Conditioner, Hand and Body Wash, Hand and Body Lotion, and triple-milled soap - across all Radisson Blu London properties.

To celebrate the partnership, Radisson Blu London will host a range of activations leading up to Christmas. Radisson Blu Hotel, London Leicester Square, located in the heart of the city, has installed an Urban Apothecary-themed Christmas tree in its lobby.

Aligned with the sustainability goals of both Radisson Blu and Urban Apothecary, the Hotel Collection features eco-friendly packaging made from Ocean Bound Material, sourced from at-risk waterways and oceans. All formulations are PETA Certified and Vegan Trademarked, ensuring a luxurious and ethical product offering.

"Fragrance has the power to elevate moments and make memories last. Partnering with Radisson Blu London is an exciting opportunity to bring our Fig Tree fragrance into spaces where guests seek comfort, inspiration and joy. Together with Radisson Blu, we’re creating sensory experiences that go beyond the ordinary, with each detail carefully crafted to enhance the feeling of wellbeing. This partnership reflects our shared commitment to sustainability and quality and we’re thrilled to bring this aromatic collaboration to life during the festive season." comments Tajinder Banwait MBE, Founder and CEO of Urban Apothecary London.

Across Radisson Blu London Lounges, guests will also be able to purchase the Fig Tree Cocktail inspired by the fragrance’s distinctive notes, crafted with fig liqueur, Abosolo Mexican Whiskey, Tapatio Reposado, agave, and lime. Each Fig Tree cocktail will be served with a complimentary 2ml fragrance sample for guests to take home.