Ruuby, On Demand Beauty Booking Service, Launches Internationally

On-demand beauty services platform, Ruuby, announces its expansion into the broader European market by launching in its first permanent international region, Zurich Switzerland. Ruuby has appointed resident and established entrepreneur Bianca Keyman as Head of Business Development across Switzerland.

Following the success with the South of France and Ruuby Ski in the French Alps in 2023 and 2024, Ruuby has embarked on the next phase of growth to bring its leading on-demand mobile beauty and wellness concierge platform to customers and hospitality partners in Switzerland.  The Swiss approach to beauty and wellness has an unyielding commitment to quality and precision, and Switzerland continually sets the benchmark in the beauty industry. Ruuby Switzerland, is now available in Canton Zurich, Zug, Schwyz, Lucerne and Graubünden (St. Moritz) before further expanding to the Geneva region in 2025.

Founded by Venetia Archer in 2016, Ruuby has revolutionized the beauty industry by offering a seamless and user-friendly platform for on-demand beauty services. Since its inception, Ruuby has delivered nearly 500,000 services across multiple categories, including hair, nails, massage, waxing, IV drips, and cosmetic injectables.

Venetia Archer, Ruuby Founder & CEO said: "Switzerland marks an exciting step in Ruuby's expansion into the broader European market, in a region that is known for its appreciation of luxury and elevated consumer experiences. In addition to serving clients in their homes, Ruuby is partnering with luxury brands and hospitality groups across Switzerland, replicating our successful UK model.”

Bianca Keyman said “'I am delighted to set new and more dynamic service standards in the beauty & wellness industry in Switzerland. Ruuby is exactly what Switzerland lacked and needed. Above all I am thrilled that the Swiss people will be able to access highest service standards in their homes.”

The platform is launching in Switzerland with its best-selling services, including massages (deep tissue, sports and sculpting facial), manicure and pedicure, bespoke, wedding & event make-up and hairstyling services including blow-dries and updos, which will be followed by a wider treatment menu in collaboration with some of the most reputable brands in the industry.

Ruuby will be adding to its roster of corporate and hospitality partners, which include Gucci, Chanel, Bucherer, Claridges, Dr Barbara Sturm, and the Grace Hotel, St Moritz.