Sculpted By Aimee Unveils Flagship Store In London

In a dazzling celebration of beauty and style, the award-winning cult makeup and skincare brand Sculpted by Aimee is set to make its mark on the vibrant streets of London's Carnaby. The eagerly anticipated UK flagship store, nestled at 20 Foubert's Place, represents the latest triumph in the trailblazing trajectory of its 30-year-old founder and CEO, Aimee Connolly.

Pictured: Aimee Connolly, founder and CEO of Sculpted by Aimee.

The bustling and vibrant atmosphere of Carnaby serves as the perfect backdrop for this momentous occasion. The sleek and chic storefront, in the brand's signature pink colour, beckons beauty enthusiasts and makeup aficionados into a world of glamour and sophistication.

Designed across two floors, the flagship store promises an unparalleled experience for beauty enthusiasts. Opening its doors in November 2023, the first floor welcomes visitors to a stunning retail space adorned with soft pink hues and accents of the brand's signature rose gold—a visual feast showcasing over 110 cruelty-free, multi-purpose products. The product line-up includes coveted essentials like the Satin Silk Longwear Foundation, CloudCream, HydraLip, MyMasara, and the latest innovation, the Shape & Set Brow Duo.

Dedicated to providing best-in-class service, the first floor features four ergonomically designed makeup stations bathed in professional lighting. Here, customers can immerse themselves in a full brand experience or indulge in the brand's famed 'Five Minute Face' service.

The flagship store is not just a retail haven but also a beauty sanctuary. The brand's team of professional makeup artists will be on hand to offer shade matching, tailored consultations, and expert makeup applications—be it for special occasions or express services for those on the go.

Founder and CEO Aimee Connolly expressed her excitement about the flagship store: "This store came from a desire to fuse our award-winning products with our brand-building loyal community. The London store will be a place to engage and evolve together."

January 2024 will witness the grand opening of the second floor—an enchanting event space tailored for training, experiential consumer events, and masterclasses. This marks another layer of Sculpted by Aimee's commitment to fostering a community of beauty enthusiasts.

The London flagship store will also offer exclusive Sculpted merchandise and personalization, including a limited-edition London tote bag. A small quantity of its coveted sell-out advent calendar will also be available for customers. This is not only a testament to Sculpted By Aimee's success, but also a symbol of the brand's commitment to providing a unique and immersive beauty experience for its customers.

Sculpted's mission echoes in the heart of its London flagship: to empower everyone to love the way they look and make beauty accessible. The multi-purpose products blur the line between makeup and skincare, embodying values that are good for your skin, kind to the planet, and vegan certified.

With its grand opening strategically aligned with peak seasonal trading, the London flagship at Foubert's Place will be Sculpted by Aimee's fourth store, following the success of Grafton Street, Dublin, Victoria Square, Belfast, and Kildare Village, Ireland. As the doors swing open, Sculpted by Aimee invites beauty enthusiasts to experience a fusion of innovation, community, and timeless beauty in the heart of London.