Bleach London Relaunches Super Cool Colour Range

Bleach London is hitting refresh on a decade of DIY hair revolution with the relaunch of its cult Super Cool Colour range. Marking ten years of colour experimentation, unapologetic individuality and at-home empowerment, the newly revamped range features bold new packaging, updated artwork and a creative energy that channels the brand’s punk roots.

Beloved by everyone from fashion editors to festival-goers, Bleach London’s semi-permanent Super Cool Colours have long been a gateway to fearless self-expression. Now, with a refreshed look and feel, the updated range is designed to reflect the evolving aesthetic of the brand and its creative community.

The relaunch celebrates ten years of Super Cool Colour with a bold new look designed to reflect the range’s forward-thinking, expressive spirit.

To mark the relaunch, Bleach London has collaborated with five trailblazing artists from Alex’s extended creative network, each offering their own take on what colour means to them. Through photography, design, fashion and more, Dean Hoy, Sienna Murdoch, Tomi Kono, Aziya and Henrietta Gallina have all created bespoke work celebrating freedom of expression and identity through colour. The result? A powerful visual campaign titled "What’s Your Favourite Colour?" that embodies Bleach’s inclusive, DIY ethos.

The revamped Super Cool Colour range is available now via BleachLondon.com and across UK retailers including Boots, Superdrug, Look Fantastic and Amazon. With vegan, cruelty-free formulas, and over a decade of cult status behind it, the new drop proves that true colour never fades—it just gets bolder.