BORNTOSTANDOUT Launches in the UK

BORNTOSTANDOUT, Korean fragrance and lifestyle brand, was created by Founder Jun Lim in 2020 and has now launched in the UK exclusively distributed by Bloom Perfume London.

The brand’s mission is to become a cult alternative lifestyle brand that conveys the value of ‘rebellion’, or ‘Who f*cking cares?’ attitude. They hope to convey the spirit through not only perfume and cosmetics, but also with other tangible lifestyle categories, including living, stationary, and art. They believe in changing attitudes, mindsets, and ultimately people’s lives, through this exceptional purpose and mission.

The perfume bottle of BORNTOSTANDOUT is a re-interpretation of Joseon white porcelain bottles which features spacious structure, elegant atmosphere, and dignified aesthetic quality.

To dramatically depict the identity of the brand, which is sensual and decadent, BORNTOSTANDOUT replicated refined yet voluptuous curvature of white porcelain, and pure-white colour as the basis onto the perfume bottle. Crimson Red, a colour that may be the most dramatically contrasting colour to white, is used to represent their un-orthodox and provocative identity.

BORNTOSTANDOUT is available to shop now at Bloom Perfume.