Diem to Launch in the UK
Diem is a new fragrance brand with a difference. It's a brand offering what can only be termed a revolution in a bottle. In an industry that often shrouds its creations in secrecy, Diem fully embraces transparency and invites its customers to become the protagonist in a scintillating journey of fragrance discovery.
Here to challenge conventions, disrupt the status quo, and reignite everyone’s passion for fragrance, Diem will bravely sit in its own lane, embracing individuality and celebrating the diversity of fragrance experiences - through an innovative gifting experience.
From earthy tones to barely-there florals, each scent is designed by leading perfumers who have created fragrances for a plethora of leading heritage brands. What’s more, AI technology will build a personal scent profile for each customer and then recommend other scents to try throughout the year, selected just for them. In a complete reversal to how traditional fragrance brands work, Diem will learn which scents customers love and use this information to create its fragrance ranges.
Without the overheads of a complicated supply chain or having to share revenue with retailers, Diem has created a highly accessible product line consisting of fragrance built with the world’s best ingredients that remains high-quality and luxurious without compromise - offering more flexibility for consumers than ever before.
Upon attaining a unique invitation code shared within a select influencer network and customer group - and subsequently joining Diem’s exclusive club, customers receive a free Diem discovery set which offers the passport to five distinct fragrances with their own character and personality. From vibrant, citrusy top notes to deep and mysterious base notes, each one offers a sensory adventure.
Traditionally, people are gifted with a fragrance they already have, which is impersonal. Or they are given a scent they may not love. Offering the perfect gifting experience, Diem allows you to offer an experiential gift as well as a beautiful one. For a giftee new to the world of eau de parfum and colognes, or a partner wanting to try something new, the discovery sets make it a no-risk gifting choice for the customer. It’s then simple for them to narrow down their go-to notes and type of scents - putting the person in receipt of the discovery set in control of the gifting experience.
With Diem, you’re able to introduce your loved one to not only a fragrance they'll enjoy wearing over and over, but a brand that will offer flexibility to change things up if and when they want to. Diem allows the sender to pre-pay for the gift of scent by giving the recipient a discovery set, allowing them to sample the scents and then once they have found the scent they love, they simply go online and get it sent directly to their door.
The five fragrances launching in November are:
Lunar Bud
Liquid Light
Off Piste
Two Halves
Catching Dusk
The brand has picked these five fragrances because they cover the widest range of fragrance categories that relies on an in-house algorithm to ensure consumers will like at least one. A scent profile will then be set up for each customer. Customers can buy ones they love but also rate the others which increases the accuracy of their scent profile - meaning more fragrances they will love can be recommended on a regular basis.
The brand launches on 16th November and will be available at www.diemscents.com. Discovery sets are free plus £3.95 postage and packaging and prices for full 30ml bottles cost just £40.