As the wider world is moving to a more eco-conscious and sustainable place, it’s time to take a closer look at the products on your bathroom shelf. Introducing FFØR – Free From, Organic, Real – a brand new haircare range which lives by three simple rules: Do Good, Look Good and Feel Good. Sustainability is core to FFØR’s ethos – every element is thoughtfully considered to be as environmentally, ethically, morally and sustainably responsible as can be.

FFØR is committed to making sure that the ingredients in its products are as naturally derived as possible. This means no parabens, sulphates, mineral oils or synthetic fragrances are used and the products are also gluten free, cruelty free and vegan friendly. These ethically sourced ingredients are then packaged in fully recyclable bottles, jars and tubes, made from PCR materials.

FFØR knows that words aren’t enough so has taken action to support the environment, starting at their own front door – in partnership with Plan Bee, they have adopted two bee colonies that currently reside at FFØR HQ, supporting 100,000 new pollinators. Plus, they’re currently developing their very own wildflower meadow.

FFØR products launch exclusively on fforhair.com soon.