Tan Luxe The Future Airbrush 360 Self-Tan Mist
Tan-Luxe, the revolutionary self-tan skincare brand, today marked its inaugural celebrity collaboration and launched the latest addition to its suite of luxury, scientifically-driven, high-performance products. Developed in partnership with “it-girl”, entrepreneur, and fashion icon Paris Hilton, The Future Airbrush 360 Self-Tan Mist offers a professional-grade spray tan at home and year-round summer vacation skin.
“For our first-ever celebrity collaboration, Paris was the ideal choice,” says Tan-Luxe founder and CEO Marc Elrick. “She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s, or, more recently, trailblazing in the Web3 space. To us, she is the future–and her evolution aligned so well with Tan-Luxe’s pioneering spirit.”
As a self-proclaimed lover of spray tans for over 20 years, co-developing a formula that helped people achieve her signature bronzed skin felt like a natural fit for Paris.
“I’ve been spray-tanning for over 20 years, and I’ve tried every formula on the market to perfect my glow,” Hilton says. “I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me. It felt like my tanning routine had stepped 40 years into the future! I always say to my husband, ‘I’m not Paris when I’m pale.’ That’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever. And I would know, since I’m the Queen of Tanning.”
The Future Airbrush 360 Self-Tan Mist introduces a new era in tanning with its Triple Tan+ Technology and Hydra-Boost Complex. The exclusive sparkling Pink Sands scent, curated exclusively by Hilton for Tan-Luxe, contains notes of cassis, violet, and white leather. The transformative formula delivers a flawless, customizable glow in as little as one hour while nourishing and hydrating the skin, improving elasticity, and soothing the complexion.
Available now at Space NK, Cult Beauty, Look Fantastic, Selfridges for £39.