OPI Downtown LA

 
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Next stop on the 40th Anniversary Tour - Downtown LA! OPI transports you to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion for the Fall 2021 collection.

Twelve gender-fluid hues of lilac and pink mix with warm autumn tones of metallic rose and rich auburn brown. Bold hues of raspberry, cherry red, plum, and green pine are counterbalanced by post-punk dusty and dark shades of blue and gray.

“This fall, we’re continuing our hometown 40th anniversary celebration and exploring an area of the city that’s been shaped by the heritage of many cultures - downtown Los Angeles,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With this collection, we’ve blended historic downtown LA with new revival; this concept is epitomized by the shade Abstract After Dark, which is an updated version of Lincoln Park After Dark, OPI’s iconic vampy dark hue. Inspired by the glittering nights of Los Angeles, this new shade pairs deep blue hues of blue and purple with the shimmering sparkle of sunset along the city skyline.”

“Along with its rich heritage and modern museums, downtown LA is known for its vibrant art scene,” adds OPI Global Director of Colour Collections Jill Bartoshevich. “Ever-changing, ephemeral murals energize the city streets and inspired the 12 shades in this collection. One standout for the season, Angels Flight to Starry Nights, is a bright, holographic sky-blue shimmer that captures the vitality and beauty of downtown LA. This shade is also emblematic of the shift to trans-seasonal hues, with consumers looking for a variety of colours including brighter, lighter shades, to wear throughout fall and winter.”

Shade names speak to favourite downtown locales: 7th & Flower is an iconic intersection in the heart of the city, Isn’t It Grand Avenue is home to major art museums like The Broad and MOCA, Angel’s Flight to Starry Nights was inspired by the Angel’s Flight railway in Bunker Hill, My Studio’s on Spring is named after Spring Street, Graffiti Sweetie pays homage to all the vibrant murals, and Art Walk in Suzi’s Shoes is a nod to the art district’s many art walks.

 
OPINatalia Kulak