OPI Gel Velvet Vision Effects
OPI takes the lead as the first major nail brand to introduce the latest in gel effect trends coming from Asia. The newest GelColor collection, Velvet Vision includes six magnetic effect shades that mesmerize with brilliant movement, depth, and dimension.
Velvet Vision shades feature vibrant color specially formulated with white magnetic shimmer pigment and translucent pigment to create an ethereal effect. Celestial metallics (Mauvnetic Poles, Platinum Eclipse) shimmer and shine, while dazzling jewel tones (Mystic Magenta, Psychic Plum, Teal Trance, Emerald Illusion) offer bold, mega-dimensional color.
As the first major nail brand to bring the latest gel effect to market, OPI Velvet Vision offers superior quality that’s synonymous with the brand. Velvet Vision colors do not require an additional base shade; they can be used alone or layered with other colors as desired. Simply brush on the magnetic gel and create effects with a magnet before curing. The colors feature the ideal formula viscosity for easy application and stay-true color and vibrancy for saturated color that lasts.
These shades are unbelievable – the sparkle, the movement – they truly dazzle,” states OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Sparkle and shimmer were once reserved for special occasions, but now metallic pigments are seen as neutrals that can be worn anytime and complement any look. Velvet Vision is about celebrating the everyday, and by doing so, we elevate not only our look but our mood too.”
“Being the #1 professional nail care brand, we are always thinking of the professional and their clients,” continues Weiss-Fischmann. “The best part is that this premium look is easily achieved with a few simple swipes of a brush, a magnet, and a quick light cure. And while these shades dazzle on their own, they are very versatile and can be incredibly captivating in nail art looks, providing a new level of self-expression.”
“Velvet Vision offers the latest in nail trends from around the world,” continues OPI Global Director of Color Collections Jill Bartoshevich. “These shades are full of reflective pigments that come to life in the light. The iridescence, shimmer, and mega-dimension make for stunning, unforgettable color. The standout from this collection, Mystic Magenta is a bright, saturated pink with layers and layers of magnetic shimmer pigments suspended in the formula, creating multi-dimensional sparkle that transforms as the hands move.”
The six GelColor Velvet Vision shades are available exclusively in GelColor.
From November 15, 2021, New Velvet Vision GelColor shades will be available exclusively at professional salons. GelColor is an in-salon professional service only.