OPI Launches Hollywood Collection

In celebration of its 40th anniversary, OPI returns to its birthplace with the Hollywood Collection! Featuring 12 red carpet-ready colours in three different formulas, the Hollywood Collection celebrates “then” with a nod to vintage Hollywood glamour and “now” with the season’s most trendsetting colors.

High-intensity, deeply saturated reds and pinks evoke classic Hollywood style, while sporty blues offer a trend-forward palette. Refreshing, subdued hues of pale lemon, slate blue, bubblegum pink, and kelly green radiate positive energy. Warm neutrals in cream, terracotta, and mauve shades provide natural elegance.

OPI first made its big screen debut in 2001 with product placement in the iconic movie, Legally Blonde. From here, OPI became the first nail care brand to collaborate with films, going on to work with productions ranging from Alice in Wonderland to Fifty Shades of Grey. Working with movie studios provided a natural segue into working with celebrity brand ambassadors, a trend OPI pioneered. Having collaborated with actors, musicians, and athletes including Katy Perry, Kerry Washington, Serena Williams, and so many more, OPI’s out-of-the-box partnerships cemented the brand’s position in pop culture.

“Over the past 40 years, we’ve taken women on a wonderful tour around the world with our destination collections. Now, to mark our anniversary, we’re headed home to the homestate of OPI, with the first stop being Hollywood,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.

“We’re introducing a beautiful mix of neutrals paired with pops of colour. This collection really brings together diva extravagance and old school glamour. We’ve reinterpreted classic styles and given them a new twist, which is epitomised with the launch of I’m Really an Actress, an updated version of the iconic bestseller I’m Not Really a Waitress.

“In Los Angeles, ‘I’m not really a waitress – I’m an actress (or singer/model/artist)!’ is a well-known mantra,” remarks Weiss-Fischmann. “The name exemplifies that we’re more than just our job. It speaks to anyone laboring for a dream, offering a reminder that our goals are worth pursuing. With the shimmery red I’m Really an Actress, we’re giving a nod to today’s self-empowered woman who is not just working for her dream, but living it.”

All 12 of the Hollywood Collection shades will be available in Infinite Shine, Nail Lacquer and GelColor.