OPI x Xbox Collection

This Spring 2022, take nails to the next level. OPI is teaming up with Xbox to launch a vibrant collection of 12 winning hues. Available in four different formulas with colors ranging from fresh blues and greens to fantastical shimmers, this palette brings the virtual worlds of gaming to life so you can unlock endless looks and play with nail art and new trends.

Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation)
with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry).

Consumers can unlock stunning, shade-matched Xbox in-game content for Halo Infinite and Forza Horizon
5, with every purchase of the Xbox OPI polish at select retailers. Fans will have the chance to win custom Xbox Wireless Controllers in top trending hues - Achievement Unlocked, Racing for Pinks and Can’t CTRL Me - to pair with their own mesmerizing nail art inspired by fan-favorite games on Xbox Game Pass. OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.

“Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”

“We’re thrilled to partner with OPI to unveil mesmerizing nail polish colors inspired by gaming and your favorite titles on Xbox Game Pass,” said Xbox Global Partnerships Director Marcos Waltenberg. “We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and color."

“This spring, expect to see lots of sparkle, along with colors that are simultaneously bright and calming,” adds OPI Global Director of Color Collections Jill Bartoshevich. “Shades like Sage Simulation, a deeply pigmented version of seafoam green, and standout hue Achievement Unlocked, an energizing crème lilac, offer wearers an escape into a world of color. This collection also includes four ultra-shine hues – Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo – with reflective pixel dust for an effect that’s simply mesmerizing.

The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection.