Fly High with Elemis as Elemis announces Partnership with British Airways
British Skincare brand Elemis has proudly announced a new partnership with British Airways to bring exclusive luxury skin and bodycare collections to the airline’s First customers.
The airline has commissioned Elemis to provide contents for the amenity kits for its First cabin as part of its £6.5bn investment plan for its customers over the next five years.
The luxury travel bags feature Elemis award-winning best sellers alongside new product launches such as; Ultra Smart Pro-Collagen, a range of bespoke skincare that adapts to individual needs to preserve and promote younger looking, luminous skin, plus the new Pro-Collagen Rose Mist a multi- tasking mist that delivers instant and long-term hydration, leaving skin feeling plump and visibly smooth, while setting and refreshing make-up on-the-go.
The amenity kits bags feature hand painted prints designed exclusively for the airline by British fashion brand Temperley London, a brand synonymous with Elemis’ British heritage and brand ethos.
The women’s amenity kit features the Temperley ‘Star’ print, an eye-catching design created from motifs used in the Temperley Spring 2019 collection. The men’s amenity kit has a plain exterior with elements from the ‘Star’ print decorating the interior lining. Temperley played with fabrications, using a durable satin for the women and a rich velvet for the men.
Noella Gabriel, Elemis President spoke out about the partnership saying “Skin, body and wellness lie at the heart of Elemis, making this on-board partnership a perfect fit with British Airways’ core values. Elemis are thrilled to be the official supplier of the British Airways First amenity kits in what’s set to be an exciting centenary year for the airline. We are passionate about developing luxury in-flight travel skincare programmes for British Airways customers enabling them to experience our ground-breaking formulas with transformative results. Elemis love working with Alice Temperley on the bag designs, a truly talented British designer who we admire for her unique and beautiful compositions.”
The ELEMIS amenity kits will commence roll out on March 31 and will be complete by April 7.