Is There Space for Sustainability in the Spa & Wellness Industry?

The UK's spa and wellness industry, valued at approximately £7.9 billion in 2024, is at a crossroads between maintaining luxury and embracing sustainability. While specific data on waste generation within UK spas is scarce, the broader beauty industry is known for significant waste production, including single-use plastics and disposable items. In the United States and Canada, the beauty sector generates approximately 877 pounds of waste per minute, encompassing hair clippings, metals, and excess hair colouring.

Implementing sustainable practices in spas often presents challenges, particularly when such measures might seem to compromise luxury and client comfort. A major issue is the reliance on disposable amenities such as single-use slippers, robes, and towels, which are traditionally provided to enhance the feeling of indulgence and ease. Replacing these with reusable alternatives can lead to concerns over hygiene, increased operational costs, and additional staff training to ensure proper sanitation processes are followed. For example, the introduction of biodegradable robes, while environmentally friendly, may not provide the same plush feel that clients expect from a luxury spa experience. Similarly, removing disposable slippers forces clients to bring their own footwear, which can detract from the hassle-free experience they anticipate, or lead to client dissatisfaction when not communicated correctly. Additionally, sustainable product options, such as organic or refillable toiletries, often come at a higher cost and may not always meet client expectations for texture, scent, or effectiveness. These factors contribute to the perception that sustainability compromises the spa experience, creating resistance from both operators and clients alike.

However, innovative solutions are emerging. AIRE Ancient Baths, for example, provides slip-free, waterproof socks that are washed and reused, ensuring both hygiene and comfort in their thermal baths. Additionally, many UK spas are adopting eco-friendly practices to balance luxury with environmental responsibility. According to a survey by SpaSeekers, 95% of their Green Spa partners have embraced refillable toiletries and implemented towel wash policies to minimize water and energy waste. Furthermore, 90% have replaced plastic cups and straws with sustainable alternatives, and 80% have installed dual flush toilets to conserve water.

While integrating sustainability into spas presents challenges, it is both feasible and increasingly essential. Through innovative solutions and a commitment to eco-friendly practices, spas can offer luxurious experiences that are also environmentally responsible.