Latest NHBF State of Industry Survey Shows Beauty Industry Revival

Despite the challenging economic climate with double-digit inflation, the latest National Hair & Beauty Federation (NHBF) quarterly survey demonstrates a return by the industry to a positivity that we previously saw in spring/summer 2022.

More business report making a small or good profit (43%); 38% of businesses are breaking even, with fewer businesses (19%) making a small or substantial loss.

The general trend towards increasing prices is slowing. Over the previous three months, 64% of businesses raised their prices. A further 51% will do so over the next three months.

Energy costs are still at the top of business concerns in terms of impact of the business (80%). The NHBF has already presented the detail of these findings to Ofgem the regulator to feed into their review of the non-domestic energy market and report to government in the summer.

The increased cost of trade supplies and increases to National Minimum Wage/National Living Wage (NMW/NLW) are the next two major concerns for business owners. In response, they are removing non-essential expenditure, increasing prices and continuing to hold off taking on staff/apprentices - 23% have cut back on apprentices and similar to the autumn, only 15% (up from 9% in January) were definitely or likely to take on apprentices in the next three months.

However, 21% of respondents were definitely or likely to take on new staff in the next three months, up from 15% in January. 

Reliance on external support has eased back to levels seen in spring/summer 2022; now only over half of businesses (58%) are either partially or completely reliant on Government support - down from 71% in January.

Business survival expectations have improved and are in line with more positive outlook seen in July 2022. Two thirds (64%, up from 49% in January) are now confident of their survival. Nevertheless, the number of businesses who are not sure whether they will survive over the next six months until September 2023 is still significant at a third.

Growth intentions have improved and are back in line with spring/summer 2022, with 41% (up from 30% in January) saying that they intend to grow their business either rapidly or moderately. Similar numbers of businesses intend to remain the same size (41%) and 19% are planning to downsize or handover the business (down from 25% in January).