Top 20 Spa Buzz Words of 2022 to Add Into Your SEO

 

What makes one spa package sell-out, when another barely makes an impact? Based on Google search data and nearly 30 years of digital marketing experience, SpaSeekers, the UK’s longest-standing spa booking agency, can now reveal the Top 20 spa buzz words of 2022 which attract customers to book a UK spa day or spa break.

It’s no surprise that ‘Spa Deal’ comes in at number one, but it will also be of interest to spa businesses that ‘Afternoon tea’ and ‘Bed and Breakfast Break’ are positioned at two and three respectively; meaning businesses may be missing out on potential bookings by not including these terms in their marketing material, or when choosing a name for their latest spa package. Wellness has been a huge trend for spas in 2022 and this looks set to continue, with terms such as ‘Refresh and Revive’, ‘Indulgent/Indulge’ and ‘Serenity’ all sitting comfortably in the top ten.  

Revealed: Top 20 Spa ‘Buzz words’ of 2022

  1. Spa Deal

  2. Afternoon Tea

  3. Bed and Breakfast Break

  4. Indulgent Break for Two

  5. 2 for 1 Spa Day

  6. Refresh and Revive

  7. Indulgent/Indulge

  8. Serenity

  9. Tailor-Made

  10. Mud Rasul Experience for Two

  11. Simply

  12. Mindful

  13. Cream Tea

  14. Spa Time Together

  15. Just for Me

  16. Essential

  17. Natural Energy

  18. Rejuvenate

  19. Twilight

  20. Head-to-Toe

Commenting on the data, SpaSeekers’ director, Jason Goldberg says; “Breaking down the huge amount of data that we have access to at SpaSeekers is always fascinating, and a great tool for us to be able to guide our spa partners as to what will appeal to their customers and increase bookings. We can see that romantic breaks for couples and indulgent experiences such as an afternoon tea spa package are our best-selling packages, and of course, ‘spa deals’ and ‘2 for 1 offers’ will always appeal to those on a budget. However, including wellness terms such as ‘refresh and revive’, ‘serenity’ and ‘mindful’ are also key for catching people’s eyes, so worth considering when creating a new spa package.”

The list is comprised of analysed data from both Google searches and searches on the SpaSeekers website, which sees millions of website visitors each year.

 
Spa and Wellness, Business and EducationNatalia Kulak