Estée Lauder Partners with Manchester United Women’s Team

Estée Lauder has partnered with the Manchester United Women’s Team in a campaign titled "Change The Game Overnight”.

The partnership’s inaugural campaign, which features prominent players from the Manchester United Women’s Team, including key figures like Marcus Rashford, Luke Shaw, Alejandro Garnacho, and Raphaël Varane, will spotlight Estée Lauder's iconic Advanced Night Repair Serum. This product is known for its transformative skincare benefits, promising users revitalized and deeply hydrated skin with consistent use.

Justin Boxford, Global Brand President of Estée Lauder, expressed enthusiasm about this first-of-its-kind partnership, stating, “We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way.”

The campaign is set to engage Manchester United’s extensive fanbase, with a reach of over 250 million in China alone, using dynamic storytelling to bridge the gap between beauty and sports. By focusing on the importance of a consistent skincare routine, particularly with products like the Advanced Night Repair Serum, Estée Lauder aims to educate and inspire fans to prioritize their skin health just as athletes do with their physical training.