Viviscal Gain Gen M Certification

Viviscal, the leading clinically researched supplement brand, has proudly announced its official MTick certification from GEN M, the world’s first universal shopping symbol designed to highlight menopause-friendly products. This certification underscores Viviscal’s commitment to supporting women through the transformative life stage of menopause by providing products specifically designed to address the challenges related to hair health during this period.

GEN M, a pioneering initiative aimed at making menopause more visible and approachable, collaborates with brands to enhance signposting and designated spaces for menopause-related products both in-store and online. Their mission is to remove the stigma surrounding menopause and empower women with the choices they need to thrive during this stage of life. According to GEN M’s market research, 87% of women feel overlooked and underserved, with 66% expressing difficulty in finding menopause-friendly products due to unclear signposting. Moreover, 80% of women are eager to shop for products tailored to their menopause needs.

Viviscal’s MTick certification covers its range of Shampoo, Conditioner, Serum, and Women’s Supplements, all of which are formulated to support hair health during menopause. Charlotte Mahieu, Head of Beauty Care at Church & Dwight, expressed the brand’s dedication to this cause:

"Viviscal is proud to partner with GenM and support women going through menopause. Menopause is a transformative life stage where women often face challenges with hair health. Unfortunately, losing their hair can be an isolating experience, leaving women feeling like they are also losing their sense of self. Together, Viviscal and GenM are determined to create a more inclusive and understanding environment by normalising conversations around menopause and providing guidance with hair health. We are excited about the opportunity to make a meaningful impact and build a better experience for women reaching this new chapter in their lives."

This partnership between Viviscal and GEN M marks a significant step forward in addressing the needs of women during menopause, ensuring that they are supported, informed, and empowered to make choices that enhance their quality of life.