KEVIN.MURPHY Tackles the Yorkshire Three Peaks Challenge in Aid of Breast Cancer

KEVIN.MURPHY, a leading name in professional haircare, is proud to announce a remarkable achievement in their ongoing partnership with breast cancer awareness charity CoppaFeel!. 33 KEVIN.MURPHY team members and salons took on the demanding Yorkshire Three Peaks Challenge, successfully raising an impressive £15,000 for the cause, with donations still coming in. This brings the company's total contributions to over £100,000 since the partnership began in 2016.

The Yorkshire Three Peaks Challenge is no small feat, encompassing the rugged ascents of Pen-y-Ghent, Ingleborough, and Whernside. The challenge involves a strenuous 24-mile (38.6 km) circular route, with a total elevation gain of 5,000 feet (1,600 meters).

CoppaFeel! is the UK’s only youth focused breast cancer awareness charity, and they are on a mission to get every 18-24 year olds checking their chest. CoppaFeel! educates people on the signs and symptoms of breast cancer and encourages them to check their chests regularly, so that if they notice something unusual, they are empowered to contact their GP and advocate for themselves. They do this through providing resources and materials for people to get started on their chest-checking journey, raising awareness of breast cancer through nationwide campaigns and activations and educating people in schools, workplaces and communities through their volunteer networks.

Lucy Jackson, Head of Partnerships at CoppaFeel!, praised the efforts of KEVIN.MURPHY, stating, "The KEVIN.MURPHY team's commitment and determination to complete the Yorkshire Three Peaks Challenge is truly inspiring. Their incredible fundraising efforts will enable us to reach even more young people with our vital message about the importance of checking your boobs, pecs or chests, knowing your body, and feeling confident to speak to your GP if you notice something unusual. We are immensely grateful for KEVIN.MURPHY’s continued support."

Through fundraising, KEVIN.MURPHY is helping to amplify CoppaFeel!'s mission, to ensure all breast cancers in young people are diagnosed early and accurately. When breast cancer is diagnosed early, treatments are more effective and survival rates are higher. Early detection can save lives.