Treatwell Welcomes Claire Davenport as its New CEO

Treatwell, Europe's leading marketplace and SaaS dedicated to the beauty and wellness industry, is delighted to introduce Claire Davenport as its new CEO. With a career distinguished by expertise in digital marketplaces, well-loved brands, new technologies and a profound commitment to the value of people, Davenport is set to lead Treatwell into a new era of growth and innovation.

Claire’s journey began with a degree in Natural Sciences from Cambridge University and an MBA from INSEAD. After gaining experience in the investment banking sector with companies such as Goldman Sachs and JP Morgan Chase, Claire started taking on leadership roles in digital companies across a number of sectors being transformed by technology, including Skype and HelloFresh. Over the past three years, Claire served as the CEO of the small-business marketplace, Not On The High Street, and as an independent non-executive Director on the Board of global consumer reviews website, Trustpilot plc. Today, Claire takes the helm as CEO at Treatwell, leading the digital transformation of the beauty industry across more than 13 countries, managing a Group of over 800 employees.

Claire Davenport's appointment comes at a significant moment in Europe's beauty and wellness sectors, where traditional services and technological innovation are coming together. This convergence comes at a time of seismic shifts in the beauty industry including dramatic changes in the economy; the ever-growing role of social media; increased accessibility and competition; and the emergence of medispas alongside more traditional beauty approaches. These shifts drive changes in consumer behaviour in the market and transformations across the industry.

"I am thrilled to be joining Treatwell at this pivotal moment," said Claire Davenport in her new CEO role. “The opportunity to make beauty services more accessible and convenient for people, and support salons' prosperity, aligns with my drive to simplify and streamline everyday life - for both consumers and businesses - through the power of technology“.

Claire’s knowledge and understanding of marketplaces, coupled with her significant experience in both the b2c and b2b sectors will be pivotal to Treatwell's strategy. This strategy involves a renewed commitment to Treatwell’s online platform where 60,000 salons meet the beauty needs of their users already resulting in 100 million bookings across Europe every year. The primary focus will remain on investing in, and enhancing Treatwell’s product and technology to not only fuel growth, but further solidify the brand’s position as a market leader in the 13 countries where it operates. 

Andrea Piccioni, Chairman of Real Web - the majority shareholder of Treatwell, added "We welcome Claire to lead the next phase of growth at Treatwell. In this fast moving digital industry, her mandate is to leverage our unique hair and beauty marketplace whilst strengthening relationships with our professional salon partners and delighting our treatment-loving customers.”