This brand campaign builds on OLAPLEX’s recent announcement unveiling its new bold vision, this campaign amplifies the brand’s commitment to foundational hair health rooted in its legacy of category-creating science. While also celebrating the creativity, confidence, and passion of the professional community that fuels our innovation. OLAPLEX brought these core values to life through vibrant new visuals, a dynamic digital presence and the launch of No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health.
Read More
The British Association of Aesthetic Plastic Surgeons (BAAPS) has revealed its annual audit for 2023–2024, uncovering the latest trends in cosmetic surgery across the UK. With a 5% rise in total procedures from the previous year, the data paints a clear picture: facial rejuvenation and body contouring are booming, while male cosmetic surgeries are seeing a subtle shift in focus rather than growth.
Read More
London beauty lovers, get ready—Rare Beauty is touching down in Soho for a two-day pop-up experience. In celebration of the launch of the new Soft Pinch Matte Bouncy Blush, Rare Beauty and Sephora are inviting fans into Dreamland, an immersive event happening at 5 Carnaby Street on 4 and 5 April 2025, from 11am to 8pm.
Read More
Launching today, The Student Shadow Board, will see young people from across the UK apply to receive mentorship and grant support as part of a new initiative from the British Beauty Council, UNiDAYS and Sephora UK.
Read More
Sephora UK is proud to announce its new charity partnership with Not A Phase, a leading trans-led charity dedicated to uplifting and supporting trans+ adults. This collaboration underscores Sephora UK’s ongoing commitment to championing inclusivity, celebrating diversity, and amplifying LGBTQ+ voices. Launching today in recognition of International Trans Day of Visibility, celebrating and increasing awareness of the lives and achievements of trans+ individuals.
Read More
Swiss beauty and skincare pioneer MAVALA is stepping into the future with a striking rebrand for 2025—blending over six decades of heritage with a bold new look and message designed for today’s generation of beauty lovers. While staying true to its founding values of authenticity, scientific excellence and Swiss quality, the brand’s transformation brings a fresh visual identity, a modernised logo, redesigned packaging, and a new brand philosophy: “Mavala. Your care. Your style.”
Read More
GLOWWA is thrilled to welcome Jack Mead as a Brand Ambassador! In this exciting role, he’ll collaborate closely with the brand, bringing his expertise and passion to the forefront.
Read More
K18 Hair is proud to announce the opening of its exclusive pop-up in the prestigious Harrods Library pop-up space, marking a significant milestone for the brand as it continues to redefine the future of haircare and furthers the brand’s growth in the UK market.
Read More
The iconic British beauty brand celebrated for its vibrant, fun, and affordable makeup, is embracing a bold new era. Rooted in its rebellious origins in the 1980s London punk scene, Barry M was the first cosmetics brand to introduce a range of 100 coloured nail paints to the market... literally, on Ridley Road Market in London's East End. Over 40 years, the company evolved into a pretty and polished brand, predominantly appealing to a younger customer base. Whilst it remains loyal to that clientele, Barry M is now revisiting its roots and reflecting a more raw aesthetic, appealing to a wider range of consumers and showcasing real beauty in all its forms.
Read More
RevitaLash Cosmetics, globally recognised for its innovative lash, brow, and hair beautification products, announces an expanded three-year partnership with the UK-based breast cancer charity Future Dreams, that incorporates the funding of a groundbreaking cancer research study at the world-renowned Francis Crick Institute in London. Through this multifaceted partnership, RevitaLash Cosmetics will contribute €135,000 to sponsor the Breast TRACERx (TRAcking Cancer Evolution through Therapy (Rx)) project at the Francis Crick Institute, as well as practical and emotional support provided by Future Dreams for those who have been touched by breast cancer.
Read More
For the first time, The Sunday Times has shone a spotlight on the biggest players behind Britain’s booming beauty industry, revealing the top 30 wealthiest individuals shaping the £27 billion sector. From heritage names to social media-fuelled upstarts, the inaugural Beauty Rich List charts a new era of glamour, grit, and growth.
Read More
Ellisons has officially opened the doors to its brand-new beauty salon and clinic furniture showroom in Coventry—marking a first-of-its-kind destination in the UK dedicated exclusively to beauty professionals.
Read More
Treatwell is calling time on no-shows with the launch of its new #TreatYourSalonWell campaign, tackling one of the most pressing challenges in the UK hair and beauty industry. As salons across the country face soaring financial pressure, missed appointments are contributing to a staggering £1.6 billion in lost revenue each year.
Read More
GAIA Skincare, the female-founded wellness and spa brand, is thrilled to announce three new spa partnerships this spring, with Farlam Hall Hotel and Restaurant, who are also a PoB Hotel partner, Skylark Country Club located in Hampshire, and Kinnettles Hotel in St Andrews.
Read More
Thérapie Clinic took over Central London this week with a bold and unforgettable series of flash mobs, celebrating the launch of their latest Laser Hair Removal campaign, “Your Bush, Your Rules.” The high-energy spectacle unfolded in three iconic locations—Piccadilly Circus, Tottenham Court Road Station, and Stratford Station—turning heads and sparking conversations about personal choice in hair removal.
Read More
Phoenix Beauty, a leading distributor of premium and niche fragrance brands, is delighted to announce its appointment as the exclusive UK distribution partner for BORNTOSTANDOUT, a visionary fragrance house renowned for its bold, rebellious, artistic scents.
Read More
Sassoon is proud to introduce Sassoon Connect to the UK, a groundbreaking global initiative designed to elevate hairdressing education in schools, colleges, and salons. This innovative program allows institutions to integrate Sassoon’s world-renowned training into their curriculum, providing students with a prestigious Sassoon qualification at an accessible cost.
Read More
Leading aesthetic Doctor, Dr. Manav Bawa, has been announced as the new Clinical Ambassador for Fade Out, a trusted name in brightening and hyperpigmentation skincare solutions for over 40 years.
Read More
L’Oréal Groupe today announces the L’Oréal Act for Dermatology, a €20 million, five-year programme spearheaded by its Dermatological Beauty Division. The programme aims to democratise access to skin health to support the 2.1 billion1 people in the world living with skin disease. As part of the programme, the Groupe is embarking on a partnership with the WHO Foundation, to support the World Health Organization’s (WHO’s) efforts to combat common skin diseases and contribute to increasing awareness of the impact of skin diseases globally.
Read More
Haircare is getting a major shake-up with the launch of Being Haircare, a new, community-led brand designed to simplify hair routines for every hair type. Landing exclusively at Superdrug, Being is on a mission to eliminate the confusion in haircare with tailored, effective solutions at an accessible price point.
Read More