Adoreal Announces 2025 Ambassadors

Adoreal has announced its 2025 ambassadors: leading surgeons Mr Charles Randquist, Mr Adrian Richards and Mr. Paul Banwell. Together, they will champion the brand’s new approach to aesthetics; one that educates and inspires both clinics and patients alike throughout each patient journey and beyond. 

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Natalia Kulak
Benefit Launches BADgal Bounce Lash Bar Pop Ups

From the makers of the UK’s #1 Prestige Mascara Brand and the UK’s #1 Prestige Mascara, BADgal Bang! Mascara, Benefit celebrates the launch of a new volumising, full, fluffy, and lifted mascara this February, dropping in Westfield White City, Manchester Trafford, and Bluewater shopping centres - the BADgal Bounce Mascara.

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Natalia Kulak
Bvlgari Unveils First-Ever Le Gemme Perfumery Pop-Up at Istanbul Airport

Bvlgari unveils a stunning high-perfumery pop-up dedicated to the Le Gemme High Perfumery Collection at Istanbul International Airport’s Unifree Duty Free store. This exclusive installation celebrates the timeless connection between Rome and Istanbul, two legendary cities linked by the historic Silk Road. The Roman Maison brings the Bvlgari gems road to the East, introducing its latest high-perfumery creation, Bvlgari Le Gemme Amunae.

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Natalia Kulak
UK-Wide Crackdown Reveals Modern-Day Slavery in the Beauty Industry

A UK-wide crackdown on illegal workers has revealed a disturbing link between cheap nail treatments and modern-day slavery. In January alone, immigration enforcement teams raided 828 premises, including nail bars, car washes, and restaurants, resulting in 609 arrests—a staggering 73% increase from the previous year. These figures highlight a growing crisis within the beauty industry, where vulnerable individuals are being exploited in unregulated nail salons.

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Natalia Kulak
Beaty Industry Gathers for Phorest Salon Owners Summit 2025

The Phorest 2025 Salon Owner Summit, held at the Royal Convention Center in Dublin, Ireland, was an overwhelming success, setting new records and exceeding expectations. With over 650 attendees, the Summit marked its largest turnout to date, cementing its place as the premier event for salon owners and industry professionals across the globe. 

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Natalia Kulak
The Fragrance Shop Unveils New Look at Eldon Square Flagship Store

The Fragrance Shop, the UK’s largest independent fragrance retailer, proudly announces the grand reopening of its newly refurbished Eldon Square store on 1st February 2025. Now spanning 1,200 sq. ft., this flagship location has undergone a major transformation, featuring a modernised shopfront, state-of-the-art digital screens, and interactive fragrance discovery technology, aligning with the brand’s latest retail format.

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Natalia Kulak
Trinny Woodall Takes on Dragons Den

Fashion and beauty entrepreneur Trinny Woodall made a notable appearance as a guest investor on the BBC's Dragons' Den on January 30, 2025. Renowned for her transformation from television presenter to successful businesswoman, Woodall brought her extensive experience to the Den, evaluating pitches from aspiring entrepreneurs.

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Natalia Kulak
Paulina Porizkova Returns to Estée Lauder as Global Brand Ambassador

Estée Lauder has announced that actor, writer, model and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova famously served as a spokesmodel for Estée Lauder from 1988 – 1995, appearing in some of the brand’s most celebrated campaigns and solidifying her legacy as a beauty industry icon. The evolution of the partnership between Estée Lauder and Porizkova marks a new kind of collaboration, with a shared mission to redefine standards of beauty. As one of the most powerful and authentic voices leading the conversation around aging, beauty and self-worth, Porizkova will use her highly influential platform to inspire and empower women around the world to see their value and celebrate their beauty at any age.

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Natalia Kulak
Rhode to Expand into Sephora

According to Puck, Rhode is set to launch in Sephora stores later this year, with a deal rumoured to be finalised. This expansion marks a significant milestone for Hailey Bieber’s skincare brand, which has quickly risen in prominence since its direct-to-consumer debut in 2022.

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Natalia Kulak
Hairburst Announces Two New Ambassadors

Hairburst, a trusted name in hair health, proudly announces their exciting new partnerships with two renowned ambassadors: Dr Frankie Jackson-Spence, a distinguished medical doctor with a deep passion for hair wellness and a dedicated educator, and James Lear, a desired celebrity hairdresser with first-hand experience addressing daily hair concerns. The ambassadors bring unparalleled insight around common hair conditions including thinning, breakage, postpartum changes, stress, and menopause - together, they will champion Hairburst’s evidence-based approach to hair care, inspiring and empowering consumers on their transformational hair health journeys. 

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Natalia Kulak