Aveda Miraculous Oil

Aveda, the purpose- driven pioneer of plant-derived, high-performance hair care, is launching Miraculous Oil, a precious oil concentrate that indulges each strand in light-reflecting shine and immerses the senses in a calming aroma. Aveda’s exclusive Camelina oil ferment and pure botanical oils are masterfully alchemized in this luxurious one-of-a- kind formula that illuminates, softens and strengthens each strand to reveal hair's most brilliant potential. Miraculous Oil results in 195% more shine instantly , and leaves hair glossy, silky and 2X smoother with all-day frizz protection.

Miraculous Oil features a blend of botanical oils, including Tsubaki oil and Daikon Seed oil, combined with Aveda’s exclusive ferment derived from Camelina oil. A hair care first, Aveda’s Camelina ferment is rich in omega 3, 6 and 9 fatty acids, and was created to help leave hair soft and smooth with radiant shine. Tsubaki oil, traditionally used to infuse hair with shine and softness, is harvested in part from lands including Jeju Island, a UNESCO World Heritage Site in South Korea. Daikon Seed oil, prized for its ability to condition hair and add light-reflecting shine, is responsibly sourced from a cooperative of 50+ local farms in America's Willamette Valley.

“Miraculous Oil lives up to its name from an artistry perspective; it’s a miraculous must-have that I can’t live without,” shared Antoinette Beenders, Aveda’s SVP Global Professional Artistry. “For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!” she added.

Responsible sourcing and formulation practices are cornerstone to Aveda’s mission. Beyond knowing the ingredients that are in your products, it’s important to understand how these ingredients are obtained. The Daikon Seed oil is cultivated using waterwise and soil-friendly practices like no-till farming and crop rotation to help protect biodiversity and preserve soil for future generations and is sourced from crops that thrive on natural rainfall – saving water and safeguarding local ecosystems.

Additionally, Aveda focuses on the processing of its ingredients including the exclusive Camelina ferment found in Miraculous Oil, which is derived via biofermentation, a green chemistry method that creates effective compounds in a controlled and efficient manner. Further, the Tsubaki oil is cold pressed using no chemical solvents. In line with Aveda’s mission, Miraculous Oil is also vegan, Leaping Bunny Approved and comes in a 100% post- consumer recycled PET bottle.

Miraculous Oil is available starting 22nd July 2025, in Aveda stores, salons, specialty retailers and online at Aveda.com.