Life doesn’t just stop at 50 or 60, and neither does beauty. Today, women look after their health and fitness more than ever before, and as they get older, they continue to believe that they have endless potential and want to live life to the full. It was for these spirited women that SHISEIDO made Vital Perfection Concentrated Supreme Cream, a specialist formula developed to meet the specific needs of mature skin, after the age of 60.

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