TYPEBEA Styling Duo
Rita Ora and Anna Lahey’s brand TYPEBEA is expanding its performance-led haircare range with the launch of the TYPEBEA Styling Duo, a two-step system designed to simplify styling without compromising on results. Launching in February 2025, this highly anticipated clean beauty innovation brings salon-quality styling with a focus on hair health and ease of use.
Designed for modern, multitasking lifestyles, the TYPEBEA Styling Duo consists of:
S•1 Ultimate Styling Serum – A concentrated all-in-one serum that delivers smoother, stronger, frizz-free hair while providing heat protection up to 230°C. Infused with plant-based keratin, it seals split ends, speeds up drying time, and enhances shine, leaving hair silky but never sticky.
S•2 Sea Salt Texture Mist – A lightweight wave-enhancing mist that adds touchable texture, soft volume, and shine. It offers UV and heat protection while using plant-based keratin to strengthen strands and maintain hydration for effortlessly tousled hair.
The range is certified Clean at Sephora, meaning it is free from parabens, sulphates, silicones, and colour-disrupting ingredients, ensuring high performance without compromising hair health.
Speaking on the launch, Rita Ora, international singer-songwriter and co-founder of TYPEBEA, shared her excitement:
“It has been so exciting to watch how people have embraced TYPEBEA over the past year while also planning and developing with Anna and the entire team behind the scenes on the next steps into our styling range. I personally love nothing more than those days when I can keep my hair natural, simple and effortless, and this next range is giving me that and more.”
Anna Lahey, co-founder and beauty entrepreneur, highlighted the practicality behind the formulations:
“As a mum of four I feel like I’ve run a marathon just to get everyone out the door in the morning. Multi-tasking products are a must, and we’ve been particular about the formulations to ensure they’re doing good for your hair, feel great in your hair and don’t require you to be an expert to create a look you love.”
Available now at TYPEBEA.
