Report Reveals 5.2 Million Men in the UK are Looking to Have Dermal Filler Treatment

A new report from Swiss aesthetics brand Teoxane reveals a sharp rise in interest among UK men seeking non-surgical cosmetic procedures, with an estimated 5.2 million now considering dermal filler treatment.

The Aesthetics & The Modern Man Report explores shifting perceptions of masculinity, ageing and self-image, showing that demand for injectable treatments is no longer limited to female patients. According to the findings, 49 percent of men aged 18 to 70 said they would be open to dermal fillers, and nearly one in four men under 35 have already had a cosmetic injectable.

The research also sheds light on changing attitudes within male grooming. Over half of respondents said they feel pressure to maintain a youthful appearance, and 38 percent of men reported feeling less confident due to signs of facial ageing. For many, dermal fillers represent a discreet solution. Jawline definition, under-eye hollowing and nasolabial folds were among the top concerns cited by male participants.

Teoxane, known for its hyaluronic acid-based fillers, conducted the research to better understand the motivations and barriers men face when considering aesthetic treatment. The report highlights a growing openness to cosmetic enhancement but also underlines a lack of targeted education and communication. Almost 60 percent of respondents said they did not feel aesthetics marketing spoke to them directly.

Dr Tahera Bhojani-Lynch, says, "Men have always cared about their appearance - it just wasn't acceptable to talk about it until now. Men having filler simply want a natural look. They do not want to look done or curved or feminine. Filler for men is placed and maintained differently to women. Buzzwords for men's skin are 'smooth' and 'healthy'."

With more male patients expected to enter the market, the report calls for tailored treatment plans that consider the anatomical and psychological differences in male patients. Practitioners are encouraged to adopt language, techniques and marketing approaches that reflect the needs of this fast-growing demographic.