Camouflaging techniques using permanent makeup are most often used to minimise the visibility of post-surgical scars (such as from mastectomies, C-sections, or facelifts), stretch marks from pregnancy or weight fluctuations, trauma-related scarring, and skin discolouration from conditions like vitiligo or self-harm. These procedures are especially popular among clients seeking a long-term solution to regain confidence in their appearance, particularly when conventional makeup or skincare proves insufficient. According to industry data, the global permanent makeup market is projected to grow from $162.9 million in 2025 to $277.8 million by 2032, reflecting rising consumer demand for restorative and corrective treatments within aesthetic services. This growth underscores a broader shift in the beauty industry toward treatments that offer both cosmetic enhancement and emotional empowerment.
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Nez Hasan shares why knowing when to say ‘no’ is just as important as saying ‘yes’ in semi-permanent makeup. From medical concerns to unrealistic expectations, she explains how ethical decision-making and professionalism help protect both clients and practitioners in the beauty industry.
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Semi-permanent makeup expert Nez Hasan shares her approach to correcting botched brow treatments. From pigment removal to choosing the right technique, she breaks down the process of transforming brows while managing anxious clients and maintaining the highest standards in the industry.
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Choosing the right technique for semi-permanent brow tattoos can be tricky, especially when you're not sure about the differences between each method. Understanding these differences is key to providing the best results for your clients. Let's break down the three main techniques:
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Our Columnist, Nez Hasan explores the benefits and considerations of semi-permanent makeup (SPMU) for mature skin, addressing concerns about whether age impacts the suitability of these treatments.
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Let your inner and outer glow run wild and treat yourself to some very well deserved YOU time. You’ve worked hard all year and although some of us may not be jetting off across the globe it doesn’t mean we can’t enjoy a moment to relax and be pampered. We have listed our top treatments across aesthetics, cosmetology, and hair to bring you a checklist of treatments to keep you busy this summer!
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Maya Milani, Semi-Permanent Makeup Specialist and Creator of 3D Microblading and founder of Nouva Beauty located in the heart of Chelsea, London, along the renowned King's Road, shares her expertise on understanding different pigments, how they affect the skin and what to look out for when booking semi-permanent make up.
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Considering a career in microblading? Read on to find out how to be successful.
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Permanent Makeup is a trend of the 21st century. But what is it and why it has become so famous all over the world?
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Sian Dellar, Permanent Make-up specialist on London’s renowned Harley Street, dove right in to share her top permanent make-up predictions for 2020
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What should you consider in order to be successful in your microblading treatment and what does a successful treatment depend on?
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The inquiry into the business began after a customer from Bath complained to Trading Standards in April 2016 after paying £5,899 to attend a training course at the school.
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