The upcoming Valentine's Day presents a golden opportunity for beauty salons to enhance their marketing strategies and boost their sales. Avril Kealy, digital marketing expert from Phorest, and Ruth Atkins, a Salon System Educator, share their insights on how to capitalize on this romantic period effectively.
Read MoreThe decorations have been packed away, the new gym membership is feeling less shiny and the mid-January gloom is settling upon many of us. But while off-loading to a favourite beauty therapist during a monthly nail appointment might leave clients feeling lighter, according to Suzy Reading, psychologist and British Association of Beauty Therapy and Cosmetology’s (BABTAC) resident wellness expert, it can be mentally challenging to offer client’s counsel day after day.
Read MoreEar Piercings continue to be a great treatment to have in your salon, both from a profitability point of view, as well as a way to differentiate your salon from the competition on the market, and gather new clients. We’ve considered the fundamentals to introducing ear piercing into the salon safely, ensuring your salon remains reputable while offering the new service.
Read MoreWith the January influx of gym offers hitting the market and promising consumers a more slimmed down version of themselves for 2024, it’s no wonder that searches for ‘weight loss’ and ‘diet’ are trending on Google. But worryingly, consumer searches for weight loss jabs and pens are also on the rise, despite the market being largely unregulated.
Read MoreAs the stroke of midnight welcomed a fresh year, it might have slipped our minds to prioritise a crucial resolution for 2024—committing to sustainable shopping for our health and beauty needs.
Read MoreFiring a client in the beauty therapy industry, though challenging, can be necessary for various reasons. This decision often stems from the realization that the client is not a good fit for your services, or their behavior is detrimental to your business or wellbeing. When considering this step, it's crucial to approach the situation professionally and ethically.
Read MoreDecember is a busy time for salons and the festive frenzy of late night openings and back to back bookings during Christmas party season can take their toll on beauty professionals physically. BABTAC (British Association of Beauty Therapy and Cosmetology) is also warning of the emotional toll therapists face during this time as their clients share their ups and downs of the Christmas period during treatments. At this time of year, it is as crucial as ever for salons to put measures in place to help manage team mental wellbeing.
Read MoreA new report from the Local Data Company, commissioned by the British Beauty Council, provides clear evidence for beauty’s stronghold on the UK’s local shopping areas. The British beauty industry makes a contribution of £24.5bn to the UK’s GDP, with retailers making a direct contribution of £3.3bn, and the service sector facilitating £7.8bn worth of consumer spending.
Read MoreThere has been a growing awareness in recent years regarding the importance of creating inclusive spaces for those who are neurodiverse or disabled. Salons and spas have been no exception: often seen as places of relaxation and rejuvenation, they too are embracing a new mindset—one that prioritises accommodating the diverse needs of all clients.
Read MoreThe Autumn Statement of 2023, as delineated by the Chancellor, has introduced a series of measures impacting the UK's business landscape, including the beauty industry.
Read MoreGet ready to revamp your beauty routine without breaking the bank, because Black Friday is just around the corner! And what better time to stock up on your favorite beauty essentials and indulge in some new ones than during this biggest shopping event of the year?
Read MoreIn light of recent challenges faced by the hair and beauty sector, including high inflation and low economic growth, the NHBF has urged the government to target support to ensure the sector's growth and prosperity.
Read MoreAs we celebrate Transgender Awareness Week, it's essential to recognize that beauty is a fluid, personal journey that encompasses a spectrum of identities. Inclusive salons and spas play a pivotal role in dismantling restrictive beauty standards, offering spaces where everyone is welcome, celebrated, and empowered. The evolving landscape of beauty is a testament to the fact that self-expression knows no gender, and the more inclusive our beauty spaces become, the more they reflect the richness of the human experience.
Read MoreAvon, a name long associated with beauty and direct sales, is reinventing its retail approach in the UK. In an unprecedented move, Avon has partnered with Superdrug to sell its products in high street shops, marking the first time in the company's history that its products will be available in physical retail locations in the UK.
Read MoreWith trends coming and going faster than ever, there is a dark side that often remains hidden behind the glamorous facade of the beauty industry. The beauty industry generates a staggering amount of waste, and Boop has set out to change that by offering a lifeline to excess and imperfect beauty products that would otherwise find their way to landfills.
Read MoreIn a joint open letter, Mark Hermann, General Manager, and Angela Taylor, Education Director of Dermalogica, have outlined the brand's standpoint on the forthcoming licensing regulations for non-surgical cosmetic procedures by the Department of Health and Social Care. The focus is on the scope of procedures that skin therapists—distinct from medical professionals—will be authorized to perform under the new licenses.
Read MoreRapid technological advancements frequently redefine industries and the beauty sector is witnessing a metamorphosis, led predominantly by Artificial Intelligence (AI). AI's growing influence in the beauty realm is redefining the relationship between consumers and products, making it more personalized, efficient, and sometimes even transcending the capabilities of human professionals.
Read MoreIn an age where beauty is not just skin deep, wellness from within is garnering equal limelight. The UK's burgeoning vitamin and supplement market is a testament to this shift, recording an impressive value of £1.4bn last year. Add to this an astounding growth rate of 29.9%, and it becomes evident why beauty salons and clinics are considering the integration of supplements into their offerings. However, navigating this new frontier requires more than just stacking shelves with pill bottles.
Read MoreEmbarking on the adventure of opening a luxury spa is akin to staging a grand theatrical production. Every element, from the setting to the performers, must align perfectly to deliver an unparalleled experience to the audience - in this case, your clients. In this magnified realm of luxury, every detail counts. To put you on the right path, here are the industry’s key considerations to ensure your spa’s debut performance leaves an indelible mark.
Read MoreIn light of growing concerns over the safety and efficacy of non-surgical cosmetic treatments, the Department for Health and Social Care has embarked on an eight-week public consultation journey. People and businesses are invited to share their views on how to make non-surgical cosmetic procedures safer as thousands complain of ‘botched’ procedures. The purpose behind this first-of-its-kind consultation is to mould an overarching licensing framework tailored for practitioners and establishments that offer these services in England.
Read More
