As we enter October you may have noticed a stream of pink themed products hitting the shelves and showcased on social media. October is officially recognised ‘Breast Cancer Awareness’ month and is associated with the colour pink. During this period, beauty brands often issue limited-edition products or create campaigns that can raise significant funds for breast cancer charities. 

Fragrance has long been a medium of personal expression, but it has also been tethered to the concept of gender. For decades, the fragrance industry has perpetuated a rigid divide between "masculine" and "feminine" scents, with floral, fruity notes typically associated with women, and woody, musky, or spicy scents marketed to men. However, this traditional binary view is shifting, with the rise of gender-neutral and unisex fragrances reflecting broader societal changes in attitudes towards gender.