Beauty of Joseon Mames DJ Peggy Gou as Global Ambassador

Beauty of Joseon, the acclaimed Korean skincare brand renowned for reinterpreting traditional beauty rituals through the lens of modern science, is excited to announce a new global ambassadorship with Peggy Gou - celebrated DJ, producer, and cultural tastemaker.

This partnership marks a natural alignment between two Korean powerhouses who have each bridged East and West on their own boundary-breaking terms. Together, they are shining a unique light on their Korean heritage and ushering in a new wave of global community. This collaboration reaches beyond borders to speak to an audience who value authenticity, creativity, and cultural confidence. Enter a meeting of two magnetic icons that solidifies Beauty of Joseon’s status as a visionary global brand unlike any other.

The campaign will roll out across Central London from 11th August, with OOH placements lighting up some of the city’s most iconic locations, including Leicester Square, Carnaby, Oxford Circus, Knightsbridge, Bank, Piccadilly Circus, Covent Garden, Bond Street, Charing Cross, Victoria and Waterloo, for a four-week takeover.