Granado Hosts Global Industry Event in Partnership with Royal Academy of Arts

On Thursday, 20th February 2025, Granado, Brazil's oldest perfumery, hosted an exclusive industry dinner to commemorate its partnership with the Royal Academy of Arts. The event celebrated the ongoing 'Brasil! Brasil! The Birth of Modernism' exhibition, which Granado proudly sponsors.

The dinner attracted an international assembly of guests, including notable figures such as Tiger Lily Taylor, Kesewa Aboah, Serena Rees, Alex Brownsell, Suzy Menkes, and Phoebe Collings-James. Attendees from Brazil, France, and Portugal were also present, underscoring the global significance of the collaboration

Granado's sponsorship of the 'Brasil! Brasil! The Birth of Modernism' exhibition aligns with its rich heritage, deeply rooted in Brazilian culture since its establishment in 1870. The exhibition, running from 28th January to 21st April 2025, features over 130 artworks by ten prominent Brazilian artists, many displayed in the UK for the first time. This showcase spans 70 years of modern art in Brazil, offering visitors an immersive experience into the nation's diverse and vibrant cultural history.

In conjunction with the exhibition, Granado has introduced a curated selection of its best-selling Bossa and Carioca ranges, presented in limited-edition packaging. These collections, available as Eau de Toilette, Diffuser, Bar Soap Kit, and Hand Cream, encapsulate the essence of Brazil, allowing visitors to extend their cultural journey beyond the gallery.