Kate Moss’s Cosmoss Enters Liquidation Amid Low Sales and Mounting Debt

Cosmoss, the beauty and wellbeing brand launched by Kate Moss, has entered voluntary liquidation after less than three years in business. Financial documents filed at Companies House confirm the company owes close to £3 million, with liquidators appointed in late June to oversee the winding-up process.

The brand made its debut in 2022, offering skincare, herbal teas and a signature fragrance that promised "rituals, not routines." Prices were steep. The face cream sold for £95 and the perfume reached £120, putting Cosmoss firmly in the luxury bracket. But despite Moss’s fame and the initial buzz, the label struggled to maintain momentum in a crowded wellness market.

The company’s Instagram page has been silent for months. Its last post appeared in February, and there was no formal announcement about the brand’s closure. Behind the scenes, sales had slumped and cashflow dried up. Administrators cited insufficient reserves to continue trading.

The failure will come as a blow to Moss, who had hoped to reposition herself as a wellness entrepreneur. But insiders say the brand lacked strategic clarity. While Moss has long been an icon of style, her public image never quite aligned with the clean-living values promoted by Cosmoss. That disconnect, coupled with premium pricing and limited retailer support, left the business exposed.

Cosmoss’s closure highlights the growing risks facing celebrity-founded beauty brands. While name recognition can generate early headlines, it does not guarantee longevity. In today’s market, consumers expect more than a famous face. They look for consistent storytelling, product performance and real engagement with the person behind the brand.

Industry observers point to Goop and Rare Beauty as examples of what it takes to succeed. Both maintain tight control over product development and rely on frequent content, founder visibility and sustained brand-building. By contrast, Cosmoss launched quietly and rarely made headlines after its first few months.

Kate Moss is now expected to focus on her modelling and fashion work, including recent partnerships with Zara and Diet Coke. Whether she returns to the beauty world remains to be seen. But for now, Cosmoss joins a growing list of celebrity ventures that failed to convert fame into long-term commercial success.