Sally Europe Acquires Flair Hair & Beauty Supplies in Ireland

Sally Europe has announced the acquisition of the retail stores, Flair Hair & Beauty Supplies, a renowned Irish hair and beauty retailer. The transition took place on 1 July 2025, further strengthening Sally Europe’s footprint in the Republic of Ireland.

Flair Hair & Beauty Supplies has earned a strong reputation in Ireland for serving professional hairdressers and beauty therapists with a diverse range of premium products and industry expertise. This acquisition brings valuable local heritage and knowledge into the Sally Europe portfolio, aligning with the brand’s continued strategy to expand within existing markets and deepen connections with professional communities.

Sally Europe has over 250 stores across the UK and Republic of Ireland, and more than 450 stores throughout Europe. It is part of Sally Europe Holdings, which also has growing presence in Latin America. Salon Services and Sally Beauty respectively, are the beauty professionals’ best-kept secret and go-to destination for the widest selection of professional hair and beauty products. Across its network it stocks 114 professional brands, spanning both innovative newcomers and global icons, including Kemon, COLOR WOW, ghd, WAHL, Wella Professionals, L’Oréal Professionnel and Olaplex. Carefully curated to meet the needs of professionals and beauty lovers alike across every category: hair, electricals, nails, tanning, eyelashes & brows, skin & spa, make-up & tools, hair removal, piercing and more.

This expansion into the Republic of Ireland not only increases Sally Europe’s scale but also reinforces its mission to make professional beauty accessible to all. Whether you’re a seasoned stylist or a passionate beauty enthusiast, both Salon Services and Sally Beauty’s professionally trained staff (over 60% hold industry qualifications) and expert-curated product range offer exceptional value, expertise, and choice.

“Flair’s heritage and commitment to professionals mirrors our own,” says Olivier Badezet, SVP & Managing Director, Sally Europe. “By joining forces, we’re elevating our presence in the Republic of Ireland and bringing even more choice, expertise and convenience to our customers.”

The retail customers can shop at Sally Beauty in-store and online at sallybeauty.co.uk. Professionals can shop online via Salon Services, accessing exclusive trade pricing and trade-only brands and products.