Kim Kardashian’s SKKY Partners Invests in 111SKIN Brand Expansion

Luxury skincare brand 111SKIN has announced a significant minority investment from SKKY Partners, the private equity firm co-founded by Kim Kardashian and Jay Sammons. This strategic partnership is set to accelerate 111SKIN's global expansion, focusing on direct-to-consumer growth and deeper penetration into key markets such as Asia and North America.

Founded in 2012 by Dr. Yannis Alexandrides and his wife Eva, 111SKIN has built a reputation for combining advanced medical expertise with luxurious skincare solutions. The partnership with SKKY Partners will allow the brand to strengthen its retail presence, particularly in North America, where it already enjoys significant success through retailers such as Nordstrom and Cos Bar. Additionally, expansion efforts will target China and Thailand, where 111SKIN has gained considerable recognition among luxury consumers.

SKKY Partners, established in 2022 by reality star and entrepreneur Kim Kardashian and former Carlyle Group executive Jay Sammons, is focused on investing in high-growth consumer brands with strong cultural relevance. The firm's mission is to support brands that resonate with consumers and exhibit long-term growth potential.

“We are excited to join forces with visionary partners that will help us write the future success story of our brand,” said Dr Yannis dr Yannis Alexandrides and Eva Alexandridis, co-founders of 111SKIN. David Brisske,

SKKY Partners Managing Director, added: “Eva, Yannis, and the 111SKIN team have created and nurtured a coveted brand with world-class products and a loyal customer base, which fits perfectly with SKKY’s strategy.”

111SKIN is celebrated for its pioneering approach to skincare, offering products such as cryotherapy-inspired de-puffing sheet masks and the cult-favourite Repair Serum infused with a proprietary complex. The brand’s strategic partnerships with luxury hotels and spas, including the Four Seasons and Mandarin Oriental, further solidify its presence in the premium beauty sector.

In 2023, 111SKIN reported revenues of £20.3 million ($24.9 million), with the majority of sales generated internationally. Between 2022 and 2023, the brand nearly doubled its overseas revenue while maintaining a robust presence in luxury retail. Prior to SKKY Partners' involvement, 111SKIN secured a multimillion-pound investment from private equity firm Vaultier7 in 2021 to support its growth initiatives.

With SKKY Partners' investment and strategic expertise, 111SKIN is well-positioned to enhance its direct-to-consumer capabilities, expand into new markets, and continue delivering science-driven skincare solutions that cater to an elite clientele.