Mylee Launches into Superdrug as Exclusive Nail Partner

Mylee, the UK’s best-selling at-home gel nail brand, has officially entered Superdrug and Beauty Studio by Superdrug as the retailer’s exclusive nail partner. The rollout includes over 200 locations across the UK, combining in-store professional services with retail access to Mylee’s core product range.

Customers can now book treatments with expert nail technicians at selected Beauty Studio locations. The treatment menu features Mylee’s signature gel manicures, with prices starting from £24. Appointments are available for walk-ins or by phone.

Alongside the service offering, Superdrug stores will stock Mylee’s full at-home collection, including LED lamps, builder gels, removers and accessories. This gives shoppers the option to recreate salon-quality results at home using the same products found in treatment rooms.

The launch covers major sites such as Westfield Stratford, Birmingham Bullring, Silverburn Glasgow and Manchester Trafford Centre. For Mylee, the partnership strengthens its presence in both retail and services, offering customers a dual route to professional-level results.

“Whether customers are getting a quick salon mani or shopping their gel favourites to use at home, we’re proud to deliver professional-level quality wherever and however they choose to do their nails. It’s about empowering beauty routines that are fun, flexible and feel-good.” says Mike Bryce, CEO of HSNF.

The move reflects a growing demand for flexible beauty routines that blend in-person services with DIY options. Mylee’s entry into Superdrug positions it as a key player in this evolving category.