The Body Shop Names Mike Jatania CEO as Growth Phase Begins

The Body Shop has announced a leadership transition as the business moves from turnaround to its next chapter of growth.

Mike Jatania, who has served as Executive Chairman since late 2024, will assume the role of Chief Executive Officer. The move follows a year of stabilisation and renewal, during which The Body Shop regained its footing and focused on laying the foundations for long-term success.

Over the past year, The Body Shop has stabilised operations and started to reconnect with its loyal global customer base. Charles Denton, appointed CEO at the time of acquisition, played a key role in delivering against this initial mandate. With that phase delivered ahead of schedule, he will step down and will be leaving the business.

Vindi Banga, a spokesperson for the investor group, said: “This is a natural inflection point in the business’ progress. With the foundations set, ahead of schedule under Charles’ stewardship, we have a launchpad for future growth. Mike has an unparalleled track record when it comes to growing businesses. His leadership, operational expertise and deep understanding of the brand make him ideally positioned to lead this next stage.”

Mike Jatania commented, “The Body Shop is a brand with an extraordinary pioneering heritage and remarkable potential. As we look ahead to its 50th anniversary, we remain proud of its legacy as a leader and changemaker, and we are excited about the opportunity to carry that energy and ethos into the next phase. Under Charles’ leadership we have stabilised the business, and we launch into the next chapter from a position of strength. I am looking forward to working even more closely with the team to accelerate growth, serve our customers with renewed purpose, and ensure the brand stays relevant to both existing and future generations.”

Mike Jatania brings decades of operational experience and a strong track record of building consumer brands. His deep understanding of the business, coupled with his global network, make him ideally placed to lead The Body Shop into its next chapter. An era of ethical and environmentally friendly purpose-led beauty, consumer centricity, omnichannel availability and innovation across product and experience.