Beauty’s GDP Contribution Rose by 9% in 2024, Reaching £30.4 Billion

New figures released in the Value of Beauty 2025 report show that the UK beauty industry’s economic contribution outpaced the national economy last year, with the sector generating £30.4 billion in GDP in 2024. That marks a 9 percent increase year on year, or 5 percent once adjusted for inflation, firmly establishing beauty as one of the UK’s most resilient and fast-moving consumer sectors.

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Natalia Kulak
L’Oréal Moves to Acquire Color Wow

L’Oréal Group has confirmed plans to acquire Color Wow, a prestige haircare brand known for its professional roots and high-performing formulas. The deal, announced 30 June 2025, strengthens L’Oréal’s Professional Products Division and reflects growing momentum in salon-grade, science-led beauty.

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Natalia Kulak
LANEIGE Debuts at John Lewis

K-beauty heavyweight Laneige is expanding its UK footprint through a landmark retail partnership with John Lewis & Partners, marking a significant moment in the mainstream adoption of Korean skincare across British beauty halls. The brand’s arrival in select flagship John Lewis stores from 14 July, as well as online, signals both increased demand and consumer appetite for advanced hydration-focused skincare rooted in South Korean R&D.

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Natalia Kulak
Mylee Launches Summer Festival Campaign

Mylee, the UK's number one gel nail brand, has recently launched its latest product innovation, the Mylee fully cured Gel Nail Wraps, the first of their kind in the UK. To mark the launch, Mylee is hitting the summer festival circuit with an experiential campaign designed to put the wraps to the ultimate test , on the hands of festival-goers at Glastonbury and Soho House Festival.

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Natalia Kulak
Zenoti Launches Free New Growth Hub for Professionals

Leading global cloud software provider Zenoti has announced the launch of its free new growth hub for salon professionals. The Check-In is a go-to content and resource destination that’s powered by Zenoti and that connects professionals directly to thought leadership, innovative growth strategies, and actionable insights tailored specifically for their business. 

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Natalia Kulak
The Facial Forum Publishes Open Letter to Skincare Brands Urging Reform on Minimum Order Policies

In a direct appeal to the professional skincare industry, The Facial Forum - a UK-based collective of over 70 solo estheticians and facialists, has published an open letter calling for urgent reform to rigid wholesale practices that exclude solo practitioners. Founded by Katie Onyejekwe, the group represents a growing movement of independent professionals who are pushing back against what they describe as outdated and exclusionary minimum order requirements.

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Natalia Kulak
First-Ever Sauna Master UK Course Launches

Anada Spa and Wellness, founded by renowned wellness expert Deborah Carr, has made a significant breakthrough in the UK spa and wellness industry by launching the first-ever Sauna Master course accredited by the Beauty Guild. This marks a major step toward formalising and professionalising the art of sauna mastery in the UK.

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Natalia Kulak
Sephora to Open its Doors in Oxford

Sephora UK announces their 5 th store opening for 2025, bringing its signature stripes to Oxford this Autumn. Located at the iconic Westgate Oxford, this will be the retailer’s 11th UK store with 3,919 square footage of total sales floor space aiming to create an accessible and inspiring spaces for their customers in the historic Oxfordshire region.

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Natalia Kulak
L’Oréal Acquires Majority Stake in Medik8

L’Oréal has taken a significant step into the science-driven skincare arena by acquiring a majority stake in British brand Medik8 for an undisclosed amount. The deal, previously reported to be valued at approximately £800 million, positions L’Oréal to strengthen its luxury skincare division just as global demand for clinically backed skincare continues to climb.

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Natalia Kulak
ESPA Launches ‘Your Summer Sanctuary’ Campaign

This summer, ESPA invites you on a sensory journey to discover Your Summer Sanctuary, a season of radiant skin, mindful rituals, and restorative treatments designed to rejuvenate your entire being. Through results-driven natural ingredients and mindful moments, the campaign aims to empower self-connection and glowing vitality from within.

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Natalia Kulak