In Review: The Biggest Game-Changing Beauty Launches of 2024

In 2024, the beauty industry was driven by technological advancements, artificial intelligence (AI), and a holistic approach to wellness and biohacking. The integration of AI into beauty and cosmetics has been particularly impactful, with the market expanding from $3.27 billion in 2023 to an anticipated $3.97 billion in 2024, reflecting a compound annual growth rate (CAGR) of 21.5%.

This surge is attributed to AI's role in personalized beauty recommendations, virtual try-on technologies, and enhanced customer engagement, reshaping consumer experiences and expectations.

Concurrently, the wellness movement has gained momentum, emphasizing biohacking practices aimed at optimizing physical and mental performance. Techniques such as cryotherapy, red-light therapy, and cold plunge therapy have transitioned from niche treatments to mainstream wellness strategies, reflecting a societal shift towards proactive health management. Amongst these shifting perceptions, rose some of the biggest beauty launches, which will be making waves in the beauty industry in 2025 and beyond.

Caci Microcurrent Energising Mask

This unique sheet mask that uses breakthrough silver ion conductive print technology. Each sheet mask is printed with an electronic circuit that is activated by the CACI system, allowing the even delivery of micro-currency during treatment across the whole face.

When activated it delivers microcurrent energy, helping to stimulate blood flow, boost tissue repair (ideal for blemishes, lines, scars and pigmentation) increase cell turnover, boost collagen and elastin and plump lines and wrinkles.

Available from Caci.

Deesse PRO Sculpta

The launch of a revolutionary first-of-its-kind device. Sculpta by Déesse PRO, utilises the power of TriGen technology, the combined application of three energies traditionally found only in-clinic: Electrical Muscle Stimulation (EMS), Radio Frquency (RF), and LED to deliver the ultimate facial rejuvenation and promote optimum skin health.

Sculpta by Déesse PRO delivers both an immediate boost such as enhanced glow, lift and plumping effect, while contributing to the skin’s long-term health and appearance.

Available at Desse Pro for £499.

Profhilo Structura

Developed by IBSA using the patented NAHYCO technology, Profhilo Structura represents a notable breakthrough in aesthetic medicine. It is the first injectable treatment specifically designed for adipose tissue restoration, clinically proven to help reposition superficial fat to its natural state. This addresses critical age-related concerns including pronounced facial hollows, skin laxity, and altered facial contours resulting from midface fat loss.

Profhilo Structura training is available from HA-Derma and Harley Academy.

NIRA Pro Laser

The NIRA Pro Laser is an FDA-cleared, at-home skincare device designed to reduce wrinkles and fine lines by stimulating natural collagen production. Utilizing non-fractional, non-ablative laser technology, it gently warms the dermis to promote collagen regeneration without causing pain, redness, or downtime. This makes it a convenient alternative to professional in-office treatments, offering users the ability to achieve smoother, firmer skin in the comfort of their own homes.

The device represents a significant advancement in at-home skincare technology, bridging the gap between professional clinic treatments and DIY skincare routines. Unlike earlier devices, the NIRA Pro Laser incorporates a larger treatment tip that allows for the rapid and efficient treatment of broader areas like the face, neck, and chest in under seven minutes.

Available at Nira Pro.

Skin Life Analytics

The brand utilises proprietary PCR technology to assess mitochondrial DNA (mtDNA) damage through a simple skin swab. Mitochondrial health is a critical indicator of cellular ageing, and by detecting damage at this level, Skin Life Analytics provides a unique opportunity to address skin health before visible ageing occurs. This innovative diagnostic tool empowers practitioners and skincare professionals to personalise treatment plans with unparalleled precision, tailoring interventions to the unique needs of each client.

Umia to Launch in the UK

Umia, a Canadian innovator in beauty technology, has unveiled an AI-powered manicure system that delivers personalised nail care in under 20 minutes. This advancement aims to make high-quality manicures more accessible and efficient. The innovative device leverages advanced artificial intelligence to automate intricate nail art applications, and it is set to revolutionise the client in-salon experience and how salons can provide nail art in the coming years.

The Umia system was introduced to the beauty industry in October 2024 and is set to launch in the UK in 2025.

The Umia is available to pre-order now.

Cutera AviClear

AviClear is a cutting-edge laser treatment designed to tackle mild to severe acne by targeting overactive sebaceous glands, the root cause of acne. Using a 1726-nanometre wavelength laser, AviClear suppresses these glands, reducing excess oil production without the need for medication or invasive procedures. Approved by the FDA, this treatment offers a safe and effective solution suitable for all skin types. With built-in AviCool technology, it ensures patient comfort during the procedure, which typically involves three 30-minute sessions spaced over several weeks. It is the first treatment of it’s kind to deliver long-lasting results with minimal side effects or downtime. Clinical studies have shown significant acne reduction for up to two years after treatment.

AviClear is now available in the UK.

VAION NAD+ Pen

Unlike traditional methods such as intravenous drips or intramuscular injections, which can be invasive and require medical supervision, the VAION+ Pen allows for painless self-administration at home. The device uses micro-needles to deliver NAD+ just 4mm beneath the skin into the fatty layer, minimizing discomfort.

The VAION+ NAD+ Pen is an innovative, user-friendly auto-injector designed to enhance and maintain optimal levels of Nicotinamide Adenine Dinucleotide (NAD+) in the body. NAD+ is a vital coenzyme present in every living cell, playing a crucial role in energy production, DNA repair, and cellular communication. As we age, NAD+ levels naturally decline, leading to decreased energy, cognitive function, and overall vitality. The VAION+ Pen addresses this issue by delivering precise subcutaneous doses of NAD+, ensuring close to 100% bioavailability and immediate absorption into the system.

Available at VAION.

NanoPass MicronJet Needle

The MicronJet has the potential to redefine standards for intradermal injections across various medical and aesthetic applications. This intradermal delivery device utilises advanced MEMS (Micro Electro Mechanical Systems) technology to administer treatments with exceptional precision and minimal discomfort. Comprising three ultra-fine, 0.6mm silicon crystal microneedles, the MicronJet is 36 times shorter than standard needles, facilitating accurate delivery of therapeutic and aesthetic substances just beneath the skin's surface. This design significantly reduces pain and the risk of bruising, enhancing patient comfort during procedures.

PCA Skin Hyaluronic Acid Microneedle Eye Patches

Each patch features 1,254 self-dissolving microneedles infused with 50 mg of 4-D Hyaluronic Acid, creating microscopic channels that enhance the delivery of hydrating and anti-aging ingredients. This advanced formulation effectively addresses common concerns such as fine lines, wrinkles, dark circles, and puffiness, resulting in a brighter and more youthful eye contour.

The combination of microneedle technology with potent active ingredients allows for deeper penetration and more effective results compared to traditional topical applications.