The Impact of Rising Water Bills on Beauty Businesses and How to Prepare

This week, Ofwat, the water regulator for England and Wales, announced an average 36% increase in water bills over the next five years. While this decision aims to fund critical improvements to infrastructure and reduce environmental impacts, it raises significant concerns for businesses—particularly within the beauty industry, where water is integral to daily operations.

Water is a cornerstone of beauty treatments and operations, from hair washing in salons to the sterilisation of equipment in spas and clinics. As costs rise, beauty businesses face mounting financial pressure amidst already challenging economic conditions. Many of these enterprises—often small, independently owned salons—are struggling with increased overheads, including energy and product costs. An additional burden from water bills could threaten profitability and force some businesses to rethink their operations.

Lesley Blair MBE, CEO and Chair of BABTAC (British Association of Beauty Therapy and Cosmetology), commented on the potential repercussions for the sector: “With the average water bill expected to rise by 36% over the next few years, it’s clear to see the impact this has on households. However, it’s important to remember the knock-on effect this has on businesses too, particularly within the beauty industry, where water plays a vital role in day-to-day operations. For salon businesses, the use of water not only plays a crucial part in delivering treatments but ensuring that adequate hygiene is in place. For businesses that are already feeling the pressure of heading into a year with larger overheads, this is yet another example of strain being put on them.”

Blair also urged policymakers to keep small businesses in mind when discussing water bill increases: “Consumer groups and politicians have put pressure on the regulator to limit the increase in bills, and we want to ensure that Government also has small businesses in mind with these discussions.”

To help mitigate the impact, Blair shared practical strategies that beauty businesses can adopt to conserve water and reduce expenses. These include:

  1. Conducting a Water Audit: Identify areas of high water consumption and wastage. By pinpointing inefficiencies, businesses can focus on making targeted improvements.

  2. Installing Water-Efficient Fixtures: Replace existing fixtures with low-flow faucets, showerheads, and dual-flush toilets. Touchless or timed faucets can also help reduce water waste in shared spaces.

  3. Upgrading to Efficient Appliances: When it’s time to replace dishwashers or washing machines, choose energy- and water-efficient models. Ensure these machines are used only when fully loaded to maximise efficiency.

  4. Implementing Grey Water Recycling: Reuse water from sinks, dishwashers, or washing machines for secondary purposes, such as watering plants or cleaning floors.

  5. Training Staff in Conservation Practices: Educate employees on water-saving techniques and display reminders near sinks and other water usage points.

  6. Switching to Eco-Friendly Alternatives: Reduce or eliminate the need for laundry by adopting biodegradable, single-use towels such as Scrummi towels. These alternatives not only save water but also align with sustainable practices.

As water bills rise, beauty businesses must act proactively to manage costs while maintaining the quality of their services. With innovative strategies and collective advocacy, the industry can adapt to these changes while continuing to thrive.