Confidence Not Vanity Is Driving the Skincare Boom

Move over vanity—confidence is the new beauty currency. According to new research from Cynosure Lutronic, a global leader in energy-based skin technology, a staggering 61% of people undergoing aesthetic treatments say they’re doing it to feel more confident—not just to look better. The nationwide study, which surveyed individuals aged 25 to 64, reveals a major shift in how we think about skincare: it’s no longer a luxury, but a form of self-care.

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