Hilton Partners with Calm to Address Growing Wellness Demand

Hilton and Calm, a leading mental health company, have announced an exclusive partnership that addresses consumers’ increasing preference for wellness. Launching in March 2025, the innovative partnership integrates Calm’s award-winning content into Hilton’s proprietary Connected Room Experience technology—providing guests with access to guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises directly from their in-room TV, no subscription required.  

This collaboration comes at a time when the global consumer wellness market has reached $1.8 trillion annually, with the U.S. market growing 10% year-over-year to $480 billion, according to the McKinsey Future of Wellness Report published in November 2024. Sleep, in particular, is a major focus, with 82% of U.S. consumers citing wellness as a top priority and sleep ranking as the second-highest unmet need in health and wellness.  

“At Hilton, we believe every stay should offer an opportunity to feel better—mind and body—while you’re with us and beyond,” said Amanda Al-Masri, vice president, wellness, Hilton. “Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset, and feel invigorated throughout their stay. By weaving mindfulness into the stay experience, we’re empowering guests to recharge and make the most of why they came, so they leave feeling refreshed and ready for whatever comes next.”  

Calm, the number one app for sleep, meditation and relaxation, is trusted by millions worldwide. Its science-backed offerings are designed to reduce stress, improve sleep and enhance mental clarity. This partnership further expands Calm’s impact, making world-class wellness resources more accessible to travelers everywhere. 

"Travel isn't just about the destination– it's about how you feel while you're there," said Fergal Walker, vice president of partnerships, Calm. "By integrating Calm into Hilton's Connected Room Experience, we're meeting travelers where they are with mindfulness and sleep content they’ll enjoy – whether dealing with jet lag, prepping for a big meeting, or unwinding on a family vacation. Together with Hilton, we're making it easier for people to find moments of peace and restoration, even when they're away from home." 

Hilton’s Connected Room technology, available in more than 2,400 hotels globally, enables guests to personalize their stay experience, from controlling room settings to streaming their favorite content. This seamless integration of Calm’s offerings builds on a legacy of groundbreaking innovation that has redefined the guest experience, from pioneering advancements like Digital Key and Confirmed Connecting Rooms to award-winning concepts like Five Feet to Fitness.