Camouflaging techniques using permanent makeup are most often used to minimise the visibility of post-surgical scars (such as from mastectomies, C-sections, or facelifts), stretch marks from pregnancy or weight fluctuations, trauma-related scarring, and skin discolouration from conditions like vitiligo or self-harm. These procedures are especially popular among clients seeking a long-term solution to regain confidence in their appearance, particularly when conventional makeup or skincare proves insufficient. According to industry data, the global permanent makeup market is projected to grow from $162.9 million in 2025 to $277.8 million by 2032, reflecting rising consumer demand for restorative and corrective treatments within aesthetic services. This growth underscores a broader shift in the beauty industry toward treatments that offer both cosmetic enhancement and emotional empowerment.
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New professional beauty treatments are making waves this season, with a focus on science-led innovation and multi-functional results. From Dermalogica’s vegan exosome-powered microneedling to the barrier-boosting calm of Skeyndor’s Aquatherm facial, the latest launches deliver high-performance solutions for skin and scalp alike. Whether it’s the tech-driven body sculpting of LPG Cellu M6 Infinity or the follicle-reviving power of Keralase, these seven standout treatments represent the cutting edge of non-invasive beauty.
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Collagen tape has recently been touted as an easy, needle-free alternative to Botox injections for reducing wrinkles and fine lines. But can collagen tape truly replace the clinically proven effects of Botox? To find out, we spoke to Dr Kady Garib, Cosmetic Injector at Thérapie Clinic, and examined the scientific research behind both treatments.
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In her latest column, professional makeup artist Sarah-Jane Froom answers the beauty questions she’s asked most—from how to apply foundation over acne to making lipstick last all day. With expert tips and product recommendations, she shares how to master flawless, confidence-boosting makeup for every skin type.
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As GLP-1 medications like Ozempic surge in popularity for weight loss, so too does a new aesthetic concern—'Ozempic face.' This feature explores the rise of facial volume loss and skin laxity linked to rapid weight loss, and the cutting-edge treatments—from bio-stimulators to radiofrequency devices—now in high demand to restore youthful definition and balance.
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Gina Conway shares her expert strategies for turning first-time salon visitors into loyal, long-term clients. Drawing on her experience as a sustainability leader and salon owner, she explores how authentic service, strategic marketing, and team empowerment can plug the ‘hole in the bucket’ and drive lasting business growth.
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Meghan Markle has recently opened the doors to her beauty cabinet, giving fans a curated glimpse into her everyday essentials with the launch of her “shopy my” platform.. With an emphasis on effortless glow and hydration, Meghan's beauty choices blend accessible brands with luxury indulgences.
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A troubling trend is emerging within the aesthetic medicine industry: the rise of 'injectable parties.' These social gatherings, where groups receive cosmetic treatments like Botox and dermal fillers in non-clinical settings, often involve alcohol consumption and are facilitated by individuals lacking proper medical qualifications. This practice poses significant risks to public health and underscores the urgent need for stricter industry regulation.
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Charles-Edouard Barthes, founder of Evidens de Beauté, shares how his Franco-Japanese heritage inspired a luxury skincare brand rooted in ritual, precision, and sensorial elegance. In this exclusive interview, he reveals the personal story, philosophy, and science behind the brand’s quiet global success.
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Nez Hasan shares why knowing when to say ‘no’ is just as important as saying ‘yes’ in semi-permanent makeup. From medical concerns to unrealistic expectations, she explains how ethical decision-making and professionalism help protect both clients and practitioners in the beauty industry.
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The global hair extensions market is booming, projected to reach USD 4.77 billion by 2032, with human hair extensions, particularly Remy hair, leading the charge. In North America alone, the sector is set to grow at a CAGR of 7.68%, reflecting an increasing consumer shift towards premium, ethically sourced products. Unlike synthetic alternatives or non-Remy human hair, Remy hair is sourced, processed, and crafted with precision to maintain its integrity. We deep dived into the brand Great Lengths how the Italian born brand preserved the integrity of the hair while ethically sourcing donated locks - and how they end up polished sleek salon extensions.
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Dr. Yannis explores the rising popularity of Blepharoplasty, revealing why this eye-rejuvenating procedure has become a go-to treatment for those seeking a more youthful, refreshed appearance. From surgical techniques to non-invasive alternatives, he shares his expert insights on achieving natural, long-lasting results.
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Skinny brows are strutting back into the limelight, driven by Gen Z's social media obsession, runway appearances, and celebs like Juno Temple proudly flaunting sleek, sharp arches. This trend boldly reminds us that when it comes to brows, sometimes less is more.
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Lisa Franklin explores how the fusion of advanced technology and hands-on techniques is revolutionising aesthetic skincare. From radiofrequency treatments to lymphatic drainage massage, she reveals how this holistic approach delivers firmer, healthier, and more sculpted skin with long-lasting results.
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The allure of becoming a certified eyelash technician through an online course priced at just £12—down from £109—is undeniably tempting. However, do such courses provide sufficient training to ensure both practitioner competence and client safety in the beauty industry?
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Elena Cudworth explores the rising popularity of microneedling and why this collagen-boosting treatment has become a go-to solution for skin rejuvenation. From its customisable benefits to minimal downtime, she breaks down how microneedling is transforming modern skincare.
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No two mums are the same, and neither should their Mother's Day gifts be. Whether she’s a self-care queen, a health buff, or someone who just needs a moment to unwind, we’ve found the perfect gifts to match every mum’s vibe. Forget the usual flowers and chocolates — this year, treat her to something that truly shows you understand what she loves and what she needs.
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Dr. Mo Hamed explores why continuous training is essential for aesthetic practitioners to stay ahead in an ever-evolving industry. From mastering the latest techniques to building credibility and boosting client satisfaction, he highlights how ongoing education is the key to long-term success.
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Dr. Annelize Meyer examines the ethical challenges facing the aesthetics industry, from mis-selling treatments to the need for stronger regulations. With a patient-first approach, she shares her insights on responsible aesthetics, guiding practitioners and patients toward safer, more ethical choices.
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