ELEMIS Enters Into Multi-Year Partnership with Aston Martin

Globally renowned British skincare brand ELEMIS is proud to announce a multi-year international partnership with Aston Martin, the ultra-luxury high performance marque behind some of the world’s most iconic cars. This unique collaboration brings together two of the UK’s most celebrated brands, united by a heritage of craftsmanship, innovation, and performance. 

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Natalia Kulak
Mylee Launches into Superdrug as Exclusive Nail Partner

Mylee, the UK’s best-selling at-home gel nail brand, has officially entered Superdrug and Beauty Studio by Superdrug as the retailer’s exclusive nail partner. The rollout includes over 200 locations across the UK, combining in-store professional services with retail access to Mylee’s core product range.

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Natalia Kulak
Benefit Cosmetics Rainbrows Returns for Pride

This year’s Pride Month saw the return of Rainbrows, Benefit Cosmetics’ heartfelt campaign celebrating LGBTQIA+ communities through personal storytelling. Now in its fifth season, Rainbrows 2025 built on the emotional legacy of past years with a powerful theme: letters to our younger selves.

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Natalia Kulak
Elemis Launches Elemis Skin Spa at Silverstone in Partnership with F1

To celebrate the first year of home market alignment for both British brands, ELEMIS is delivering a premium brand experience at the 2025 British Grand Prix in partnership with the Aston Martin Aramco Formula One Team. The activations expand across multiple high-profile venues within Silverstone and off-track including the team’s Paddock Club, their signature hospitality space The Lawn, and the Silverstone Pop-Up Hotel, featuring the debut launch of The ELEMIS Skin Spa. 

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Natalia Kulak
Beauty’s GDP Contribution Rose by 9% in 2024, Reaching £30.4 Billion

New figures released in the Value of Beauty 2025 report show that the UK beauty industry’s economic contribution outpaced the national economy last year, with the sector generating £30.4 billion in GDP in 2024. That marks a 9 percent increase year on year, or 5 percent once adjusted for inflation, firmly establishing beauty as one of the UK’s most resilient and fast-moving consumer sectors.

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Natalia Kulak
L’Oréal Moves to Acquire Color Wow

L’Oréal Group has confirmed plans to acquire Color Wow, a prestige haircare brand known for its professional roots and high-performing formulas. The deal, announced 30 June 2025, strengthens L’Oréal’s Professional Products Division and reflects growing momentum in salon-grade, science-led beauty.

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Natalia Kulak
LANEIGE Debuts at John Lewis

K-beauty heavyweight Laneige is expanding its UK footprint through a landmark retail partnership with John Lewis & Partners, marking a significant moment in the mainstream adoption of Korean skincare across British beauty halls. The brand’s arrival in select flagship John Lewis stores from 14 July, as well as online, signals both increased demand and consumer appetite for advanced hydration-focused skincare rooted in South Korean R&D.

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Natalia Kulak
Mylee Launches Summer Festival Campaign

Mylee, the UK's number one gel nail brand, has recently launched its latest product innovation, the Mylee fully cured Gel Nail Wraps, the first of their kind in the UK. To mark the launch, Mylee is hitting the summer festival circuit with an experiential campaign designed to put the wraps to the ultimate test , on the hands of festival-goers at Glastonbury and Soho House Festival.

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Natalia Kulak
Zenoti Launches Free New Growth Hub for Professionals

Leading global cloud software provider Zenoti has announced the launch of its free new growth hub for salon professionals. The Check-In is a go-to content and resource destination that’s powered by Zenoti and that connects professionals directly to thought leadership, innovative growth strategies, and actionable insights tailored specifically for their business. 

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Natalia Kulak
The Facial Forum Publishes Open Letter to Skincare Brands Urging Reform on Minimum Order Policies

In a direct appeal to the professional skincare industry, The Facial Forum - a UK-based collective of over 70 solo estheticians and facialists, has published an open letter calling for urgent reform to rigid wholesale practices that exclude solo practitioners. Founded by Katie Onyejekwe, the group represents a growing movement of independent professionals who are pushing back against what they describe as outdated and exclusionary minimum order requirements.

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Natalia Kulak
First-Ever Sauna Master UK Course Launches

Anada Spa and Wellness, founded by renowned wellness expert Deborah Carr, has made a significant breakthrough in the UK spa and wellness industry by launching the first-ever Sauna Master course accredited by the Beauty Guild. This marks a major step toward formalising and professionalising the art of sauna mastery in the UK.

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Natalia Kulak